Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Organic Search Referrers - Take a look at the top fifty referring keywords for your website - what do these keywords tell you about your content? The Extra Long Tail - Say for example your website sells small electrical supplies.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Use Pay-Per-Click advertisements like you use the Eagle - to wipe out your search engine competition on a per-keyword basis. Free Download: Better Business Blogging in 2011.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

DECEMBER 29, 2011

1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JANUARY 10, 2011

Those who constantly include links in their comments hope to generate more inbound links in an effort to rank higher in search engines for specific keywords. Most blogs, including this one , use something called a “nofollow” tag for all links in the comments of a blog post. Notice that it isn’t too long.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 17, 2011

Give back to the network long before you make any ask. "Hi Blogging Is Not an Overnight Process. Set yourself up with an editorial calendar filled with engaging content (with some long tail keywords weaved into the mix) and stick to that schedule. Leverage Guest Blogging Opportunities. Seize The Day.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . Blogging also creates an opportunity to use new keywords that can bring targeted traffic to your website in more meaningful ways than just a visit to your homepage. So what else can fresh blog content do for your business?

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: Which one of the Indiums blogs have you found to be the most successful and why do you think that is the case?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Moz

MAY 6, 2019

Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use? If you’re looking for a place to get started when doing keyword research, then check out Moz’s Keyword Explorer. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Marketing Insider Group

OCTOBER 3, 2023

Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. For example, what if you run a cleaning business? Finally, write “evergreen” content that delivers long-term value.

Lead Scoring 291

Lead Scoring Lead Ranking SEO Tips 291

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. This aligns more with the process of developing a content strategy.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

The Lead Agency

MARCH 27, 2018

SEO still rules as one of the best business-to-business marketing channels, being the most effective method for promoting and distributing content for business-to-business marketers. . While there is many ways to rank better, the first step to consider with organic search optimization is your business website for SEO.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Leadspace

SEPTEMBER 14, 2019

Additionally, if your goal is to double revenue, but you have no plans or ability to double your team to make up for the extra bandwidth, the goal isn’t really relevant to your current business status or objectives. How long will it take to accomplish? Your business is now top of mind when people start to think of your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Industrial Marketing Today

JUNE 4, 2011

With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. An industrial blog will help to establish you/your company’s expertise with free content. Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

AUGUST 28, 2012

When we dig a little deeper, however, we find that they blogged three days in a row last January and then gave up when their site traffic didn't jump. Business blogging requires consistent, long-term effort, not short sprints of intense activity. Keyword strategy is like applying to college. Or class president.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

ClearVoice

JUNE 13, 2022

Determine your specific blogging goals and long-term strategy, and write it all down. If you need help identifying goals, start by studying the blogs you admire. What keywords do you need to use to position your blog as an authority on those topics? The most successful blogs have a clear focus.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? Place the keywords and/or key phrases at the top of the page, which will reinforce the visitor s/he is at the right place. How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

FEBRUARY 11, 2014

If someone’s offering 100 backlinks for $5, then they’re more than likely going to get you spammy links that you will pay dearly for in the long run”), Neil Patel (see the next entry), Ann Smarty (“If you love each article you are publishing online, you’ll see genuine interest to your content”), Tadeusz Szewczyk (a.k.a.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

MARCH 2, 2016

Search your target keywords and note who comes up on the first page or above you in the results. 4) Target Keywords. Do you know what keywords your personas are using to search for your solution? Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. 5) Optimized Meta Data. 5) Optimized Meta Data.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

OCTOBER 10, 2013

Business blogging efficiency. But that''s not enough to create a blog post from. Remember, your topic is pretty vague still -- but we''re getting close to having something blog post-worthy. Spin off some long-tail variations of the topic "selling goods on Pinterest" that your persona would care about.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. Here are some tips on getting started with keywords.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 27, 2015

2) Is there a keyword focus? In order for people to read your blog, they need to be able to find it. This requires you to start by identifying a specific keyword that is representative of something your ideal readers would plug into a search engine. Hotel (short tail) vs. Five Star Hotel in Boston (long tail).

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. This is short for web log or weblog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

NOVEMBER 12, 2013

At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective. Blogs convert readers into buyers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective. Blogs convert readers into buyers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Scoop.it

MAY 25, 2021

But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO. What is Blog SEO? Keyword Research.

SEO 128

SEO Long Tail Marketing Keywords SERP 128