Industrial Blogs for Lead Generation Using Inbound Marketing
Industrial Marketing Today
JUNE 4, 2011
If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Does your company use a blog?