Hubspot

MARCH 31, 2020

You may be on the fence about whether or not your blog needs social media channels. When you identify your goal, you can begin inferring whether or not a social media account will be useful towards the success of your blog. It’s also two accounts for the business to manage," notes Hendrickson. If it's company-specific.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ? I don’t think so. Probably not.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

nDash

JULY 21, 2022

Outsourcing work is difficult because you have to trust that the person you hire will deliver content with the same tone and intent as all your other content. That’s why blog outlines are so important. Writing weekly blogs is tough when paired with other responsibilities you handle within your business.

Lead Ranking 52

Lead Ranking Lead Scoring Trust Marketing Template 52

ConvertKit

OCTOBER 30, 2018

Write articles with sales intent. Think about the user intent you want to target. The second search has a true user intent of making a purchase. As stated before, consider the reader’s intent. If it fits your blog well, write a “best gifts” post for your audience. Create curiosity. Use Google Analytics.

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. A better trigger for those pieces may be either a scroll-triggered popup or an exit intent popup. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? Answer questions using FAQs your target business readers may ask.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Plus, business blogging is measurable and gives you plenty of data to work with. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Webbiquity

AUGUST 17, 2011

Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring. The intent of the sites is to aggregate and make it easy to find great content. Posts on both sites are categorized by subject.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Writing on the Web

NOVEMBER 16, 2010

Its intent is to serve as a rallying cry for people to stand up and talk about why print magazines still work. In the column, Ottenberg explains that while digital media is a crucial part of her business, she is frustrated by the doom and gloom surrounding the magazine industry.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JULY 9, 2010

Get URLs for your site before somebody else does so with the poor intentions. Business Results from Online Content Marketing? Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Protect yourself. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Tips 100

Tips Ning BtoB Digg 100

PureB2B

AUGUST 28, 2018

While your marketing automation software or data analytics tools will likely provide behavioral data that can enlighten you about your lead’s readiness to buy, these individual behavioral triggers are not indicative of their real intention or motivation. Business Blog. Check out the topics they talk about on their blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

FEBRUARY 23, 2021

Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Digital B2B Marketing

OCTOBER 29, 2013

Improving brand metrics (including awareness, perception, intent to purchase and likelihood to recommend). An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report.

Statistics 100

Statistics Banner Ads Stats Sample 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 42

Practices B2B Thought Leadership Lead Scoring Lead Ranking 42

PureB2B

AUGUST 28, 2018

While your marketing automation software or data analytics tools will likely provide behavioral data that can enlighten you about your lead’s readiness to buy, these individual behavioral triggers are not indicative of their real intention or motivation. Business Blog. Check out the topics they talk about on their blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Hubspot

JULY 10, 2019

Before you start creating content, though, I recommend creating a business blog. Don’t worry, growing your blog readership is easier than you think.) Your blog will house all the content you create and serve as a home-base for readers to visit and subscribe to. Content Marketing: LeadPages, Blog + Resources.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

SEPTEMBER 8, 2016

Highlighting this added value in your blog design can help entice new subscribers and boost conversions. 8) An Exit-Intent Popup. For those of you not familiar with them, exit-intent popups are framed messages that only display when you’re about to close the window or attempt to navigate away from the site. So, test it out!

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Biznology

OCTOBER 14, 2011

So you know, I have never been a journalist, I have no reporting background and I have no intentions of being taught the finer points of the discipline. I had my own blog that a small number of people used to check in at. It’s simply not necessary. When I say small I mean small. It was where I practiced writing.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Content Standard

OCTOBER 5, 2015

From the company’s business blog , Facebook announced a formal partnership with analytics company Moat, as well as an offering for full-view impression ads.

Paid Search Agency 40

Paid Search Agency Facebook Features Ads 40

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Content Marketing Institute

JANUARY 15, 2018

HANDPICKED RELATED CONTENT: How to Structure Your Business Blog Posts to Maximize Conversions. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? Camel-like.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

LeadSquared

OCTOBER 24, 2013

Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” However, as of now, Google’s function of understanding search intent is mostly limited to voice search and not keyboard search.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

MAY 10, 2010

The article breaks blogging down into 17 steps with the goal of helping beginner bloggers find everything in one place -- from food for thought for before you start blogging to ideas for remarkable content to a final checklist to run through before you publish your articles.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging.

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Buzz Marketing for Technology

JULY 22, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Intentional Communities. Milk River Blog. Rob McNair-Huff. MetaCollab. Jonnie Moore. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Alex Osterwalder. Seb Paquet. Robert Paterson. Frank Patrick. Steve Pavlina.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Hubspot

JULY 14, 2011

Influence Your Behavior, Not Your Intentions. Do you have your own little secrets to blogging success? Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies. This is an interesting one. Image credit: stressedtechnician.

Blogger 28

Blogger Template Startups Twitter 28

Marketing Insider Group

DECEMBER 6, 2021

Plan around larger business initiatives. In fact, by partnering with professional content creators and strategists, you can build an even more impactful blog without having to go through the time-consuming and expensive trial and error that often comes with nailing business blogging.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

DECEMBER 29, 2011

The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

MARCH 27, 2018

Half of all Instagram users follow at least one business account. Instagram Business Blog ). Eight million businesses have Instagram profiles. Facebook for Business) [link] Or maybe that figure is 15 million businesses. DrumUp Blog ). DrumUp Blog ). WordStream ). ” ( BuzzSumo ).

Stats 242

Stats Twitter Linkedin Planning 242

Marketing Insider Group

OCTOBER 11, 2021

Search engines : Well-organized blog content categories allows search engine algorithms to navigate your content efficiently, understand what each page is about, and rank your content accordingly. You : Blog categories give your strategy direction. And, hiring in-house staff may not fit into the budget. And, you’ll save money.

Paid Search Agency 291

Paid Search Agency Companies RSS Ad Frequency 291

Buzz Marketing for Technology

JULY 24, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Intentional Communities. Milk River Blog. Rob McNair-Huff. MetaCollab. Jonnie Moore. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Alex Osterwalder. Seb Paquet. Robert Paterson. Frank Patrick. Steve Pavlina.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

OCTOBER 9, 2014

People visited your site for a reason, and past browsing history is among the strongest predictors of future purchasing intent. If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Webbiquity

APRIL 14, 2014

In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. 7 Business Blogging Stats and Facts. 76% of B2B companies maintain blogs. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Intentional Communities. Ross Mayfield. MetaCollab. Rob McNair-Huff. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Seb Paquet. Robert Paterson. Frank Patrick. James Robertson. Evelyn Rodriguez. Paul Schumann. Robert Scoble.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100