Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. It brings life to the writing. Share this on LinkedIn.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. Content Marketing You can also use AI to create marketing material for your website or in product descriptions.

Marketing AI 310

Marketing AI Curation Content SERP 310

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%. 10% of B2B Marketers Are Idiots.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

FEBRUARY 12, 2011

It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. A Product/Service page. Blogging helps you establish trust.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Industrial Marketing Today

NOVEMBER 9, 2012

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Press 60

Press Features Marketing Websites Product 60

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business. From the shape of your product to the look of your website, visuals are vital for making the right impression. There are many ways to market yourself.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. What are Case Studies in Content Marketing?

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. But that is limiting in many ways.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

JUNE 11, 2011

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. Share your thoughts here.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? The four steps are: 1. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

OCTOBER 17, 2011

One of the biggest, most widespread problems I see for business blogs is that they are caught up in their own world of technical vocabulary. I guarantee you that 95% of your customers don't understand or care for the technical industry jargon and language behind your products or services. Step 3: Vary the Format.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs.

Business Blogging 28

Business Blogging Design Business RSS 28

Webbiquity

MAY 6, 2020

Every month, 409 million people view more than 20 billion blog pages. 57% of businesses have acquired customers through blogging. Businesses with blogs get double the traffic than companies that don’t blog. It provides a platform for businesses to connect with their current and prospective customers.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Showcase your expertise.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. The Drawbacks of Blogging. Blogs face stiff competition.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101