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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Blogging. Business Blogging.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. Google the search phrase hydraulic fracturing blogs and it will return 2 million results!

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms.

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Should You Use Foursquare for Your Business? B2B Voices ( Trade Youtube Twitter Leads Sales ).

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?

10 Genius Ideas That Changed Marketing Forever

Hubspot

This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world.

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Breaking Down the Inbound Marketing Mix

Hubspot

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. Spend 40% on Blogging / Content Creation.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Increase the effectiveness of search engine optimization (SEO) and content marketing. YouTube Ads.

Why the Blog Post Is the New Ad Unit

Hubspot

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. and professor of marketing at the University of Missouri.

Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Blog posts. Are people commenting on any particular blog posts?

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. In short, this is good, practical and actionable stuff and not some marketing theory.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. What is effective content marketing?

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). This is where marketing automation software can be a big help.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006.

Focus on Content in B2B Marketing

Industrial Marketing Today

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch.

3 Improved Ways to Reach the Modern Target Audience

Hubspot

For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” It’s crazy town—but as a marketer, you have to be a part of it.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? What are consequences of this creativity decline to the business world?

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. I am referring to optimizing customer engagement in B2B marketing.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Reaching your target market doesn’t have to be difficult.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this.

SQO 2

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The second report on social media and b2b marketing is from HubSpot. Social Media with Email Marketing – is it the Super Combo?

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

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A Blogging Style to Call Your Own

Industrial Marketing Today

It takes time and practice to find and develop your own blogging voice. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. It is definitely worth watching and it may just inspire you to find your own blogging style.

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.