NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. .” click to enlarge).

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

AUGUST 13, 2013

to someone just getting started with inbound marketing. For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? That definition raises two questions: What is "blogging," though? Why Should Businesses Blog?

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Go Beyond SEO

JULY 27, 2018

These five ideas will be marketing a much easier process. Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. Utilize Social Media for Your Law Firm.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Increase Rankings – directory listings are, and continue to be, a strategy that SEO experts use to get websites ranked higher in search engines.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Go Beyond SEO

DECEMBER 20, 2018

Know How to Use Social Media. Every marketer talks about the importance of social media marketing today. On your social media pages, you should focus on spreading information. Instead, your goal on social media should be to establish yourself as a trusted expert in your field.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Go Beyond SEO

JULY 27, 2018

These five ideas will be marketing a much easier process. Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. Utilize Social Media for Your Law Firm.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Go Beyond SEO

DECEMBER 20, 2018

Know How to Use Social Media. Every marketer talks about the importance of social media marketing today. On your social media pages, you should focus on spreading information. Instead, your goal on social media should be to establish yourself as a trusted expert in your field.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Go Beyond SEO

JULY 27, 2018

These five ideas will be marketing a much easier process. Have an Up-to-Date Website with Proper SEO. To make this happen, your site needs to have good SEO. SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. Utilize Social Media for Your Law Firm.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. This blog post (how meta is that?) will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

FEBRUARY 24, 2011

It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. 10 Inbound Marketing Interview Questions.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Advertising Agencies Hubspot 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Cranking Out Content.

Inbound Marketing 28

Inbound Marketing Blogger Content Social Media 28

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Want to learn about SEO?

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

DECEMBER 10, 2010

What has a greater effect on SEO: blog links or link building strategies? Don’t divorce blogging from link-building strategies. ” These phrases also emphasize the marketing power of learning opportunities. You can implement the social media sharing buttons directly from Facebook and Twitter.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Give you additional content ammunition for other channels, such as your social media accounts.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. RwzFID via @ pamelump.

Template 28

Template Business Blogging Planning Buyer Personas 28

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Blogs help deliver information from the company to the consumer.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. His main point is that geo-marketing gives small and medium sized businesses (not just large companies) a powerful new opportunity.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28