Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. We already have lots of brochures and data sheets to give to our prospects and customers. There’s nothing new we can say on our website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

However, realizing that your sign up forms and opt-in pages must contain both components – an irresistible offer or incentive as well as a clear call to action will go a long way towards boosting your email marketing’s open and conversion rates. Achinta offers his industrial clients marketing for engineers by an engineer.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 26, 2010

In short, this is good, practical and actionable stuff and not some marketing theory. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 15, 2010

Please share with your friends and followers: Related posts that may interest you: B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Is Your Industrial Website Still Just a Business Card? Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Connect with HubSpot :

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Industrial Marketing Today

OCTOBER 2, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing? Social Media with Email Marketing – is it the Super Combo? Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets. See my post Rule of 5 for B2B content development. Achinta offers his industrial clients marketing for engineers by an engineer.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Hubspot

MAY 3, 2012

1) Include Social Media Follow Modules. One of the simplest ways to keep the conversation going with your recently converted prospects is by encouraging them to follow your social media presence. 2) Let Leads Share Your Offer Socially, and Via Email. 3) Get New Blog Subscribers.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. We challenged ourselves to create the first ever Top 100 Social Media Colleges list. Measure your results!

Tips 28

Tips FAQ RSS Social Media 28

Industrial Marketing Today

JULY 6, 2010

However, this is the exception and not the rule and is typically used in product specification or data sheets. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. For industrial marketers ROI is typically measured in terms of quantity of high-quality sales leads generated, increase in sales and revenues.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JULY 20, 2010

Tweets that mention Can Industrial & B2B Marketers Learn Creative Problem Solving from Fifth Graders? Industrial Marketing Today -- Topsy.com Previous post: Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

MARCH 24, 2011

But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success. Reward Your Biggest Fans.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

SEPTEMBER 24, 2010

Keywords should be focused around what potential customers may be searching for or discussing on social media sites. You should follow the same rules by choosing 1-2 specific keywords or keyword phrases for each blog article. Give Visitors the Opportunity to Rave About the Meal - Add Social Media Buttons to Every Post.

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Industrial Marketing Today

AUGUST 1, 2011

I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. See my earlier post, Content Marketing: Think Like a Publisher, Act Like an Investor ). (See See my earlier post, Content Marketing: Think Like a Publisher, Act Like an Investor ).

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Hubspot

NOVEMBER 9, 2011

In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. While the title isn't the only important element of a blog post, it is usually a potential reader's first impression of your content.

Marketing Automation Services 28

Marketing Automation Services Keywords Hubspot Impressions 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. In this post, I'll share some practical tips on how to approach guest blogging, and how to get the most out of it.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

MARCH 30, 2012

There's no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing. You absolutely should do all these things in your social media marketing.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! List out what social media sites your competitors are on (they should promote which platforms they are on through their site on either their header, footer or contact page). 1) Personas. 4) Target Keywords.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 9, 2012

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. Luckily, this blog post can serve as your reference next time you create a new CTA or modify an existing one. 13 Common Mistakes Marketers Make With Calls-to-Action. They're the gatekeepers of your landing pages, after all!

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Industrial Marketing Today

OCTOBER 26, 2009

Please share with your friends and followers: Related posts that may interest you: The 6 essential rules of a website redesign – Ignore them at your peril Are You Creating Irresistible Offers with Your Email Marketing? It is a great way to combine storytelling with product demonstration tailored to a specific target audience.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. Got low site traffic?

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

Hubspot

AUGUST 8, 2014

Compelling copywriting is the key to effective marketing communications. “You need to blog every day.” As a leader in inbound marketing, HubSpot aims to present the facts. They did just that in posts such as “Companies That Blog More Have More Consistent Sales.” Inbound Marketing'

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Online Marketing Institute

JANUARY 4, 2011

Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&# And since last October, the team has seen a 70% increase in inbound leads. How did they enforce that rule?

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

SEPTEMBER 17, 2018

As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. A good rule of thumb is to ask the end user of your video what his or her preferences are and shoot based on that. In the case of video, rules can be broken — as long as you have a good enough reason.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

Ning 40

Ning Paid Content Facebook Sales Management 40