Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. This blog post (how meta is that?) will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Can you foresee a promising ROI?

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Industrial Marketing Today

DECEMBER 22, 2011

If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

PureB2B

JUNE 29, 2021

Now, businesses can run targeted ads that guarantee a broader reach to potential customers. In terms of efficacy for specialized enterprises, inbound marketing outperforms digital marketing and is a near-perfect fit. An Overview of Inbound Marketing. Inbound Marketing for Niche Business.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Industrial Marketing Today

JULY 9, 2010

There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. However, is improving efficiency enough to justify investing in Marketing Automation? Or do we need to show a verifiable ROI? It is the second question that seems to cause the most problems.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Stratabeat ). Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Lesson 3: Business Blogging. Confused about where to start with blogging?

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. Unfortunately, the answer is a big NO. How about you, do you see the disconnect?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 1, 2011

Even though it applies across the board in B2B content marketing, I’ll stick to my domain of expertise – industrial and manufacturing marketing. At the end of the day, every content marketer must help sell more industrial products and services. It is as simple as that. The percentage of quotes that converted to sales.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue, From Social Media Today.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Industrial Marketing Today

JANUARY 14, 2011

The investor is willing to risk his/her money because of high expectations of a healthy return on investment (ROI). In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing. For more, visit Indium’s blogs and their YouTube channel.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 28, 2010

With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Make a Blog Part of Your Website.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

MARCH 10, 2014

So if our blogging team decided to go on vacation for a month , we''d still generate 73% of the traffic we generated the month before. And when you consider the fact that all those posts are optimized with calls-to-action for lead generation, the long-term ROI of blogging becomes even more evident. Pretty amazing, huh?

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. ProBlogger - The content on ProBlogger focuses on monetizing your blogging efforts.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Should You Use Foursquare for Your Business? B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? Sarah Worsham ( @sazbean ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SmartBug Media

NOVEMBER 13, 2020

So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging. Can get you discovered via social media. We’ll dig in below.

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Overall, there are 3 billion social media users. Content Marketing Institute ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

FEBRUARY 17, 2022

Here are the top five best SaaS marketing agencies: 1) Single Grain. Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Just under a decade ago, Eric Siu bought Single Grain and transformed the failing business into a multi-million-dollar digital marketing agency.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! List out what social media sites your competitors are on (they should promote which platforms they are on through their site on either their header, footer or contact page). 1) Personas. 4) Target Keywords.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40