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How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark Consulting

Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). With social media, buyers can reach out to colleagues, experts, peers, etc.

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5 Critical Metrics to Measure Business Blog Performance

Hubspot

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. Continuing with our example… Quicker delivery because a wide range of sizes are available as standard control valves. Motives: how the customers’ needs are satisfied. Benefits: what’s in it for me (customer) WIIFM.

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7 Key Elements Of Great Business Content

Hubspot

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Connect with HubSpot :

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. And they’re making those decisions before they agree (or not) to meet with your sales reps.

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Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

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