Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Give you additional content ammunition for other channels, such as your social media accounts.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. The event is part of a series sponsored by the Social Media Business Council. Blogs help deliver information from the company to the consumer.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Stratabeat ). Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue, From Social Media Today.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

MARCH 22, 2012

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Yesterday, CNNMoney published an article reporting on a new U.S.

Cost per Lead 28

Cost per Lead Service Television marketing Inbound Marketing 28

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. In complex industrial sales, researchers often do not have the authority to make the final purchase decision. There is still a lot of debate about whether social media is truly useful in industrial marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

SEPTEMBER 8, 2016

Doing this also creates a page that you can directly link to from your blog and one that can be optimized and indexed by search engines to get your brand found. After all, the more new people finding your blog, the more opportunities to gain new subscribers. Below is a great example from Social Media Examiner.

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Overall, there are 3 billion social media users. Content Marketing Institute ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. Provide a beneficial call-to-action.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. Shelf Life of Social Media Suggests Need for More Links.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. And please regard all of this as totally straight-faced marketing advice.).

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. However, the top 5% of articles gets tens of thousands of social shares.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Should You Use Foursquare for Your Business? , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. B2B Social Media: Why Do Business Professionals Use Social Media? March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

PureB2B

SEPTEMBER 11, 2016

These are the four steps involved in the so-called purchase funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage. Most businesses refer to this as The Buyer's Journey. Business blog.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

These are the four steps involved in the so-called purchase funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage. Business blog. ToFu, MoFu, Bofu. Closed Opportunities.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! In a time where nearly every prospect compares multiple options online before making a purchasing decision, you can’t afford to ignore what your competition is doing with their digital efforts. 1) Personas.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Industrial Marketing Today

JULY 1, 2010

There is a big difference between what B2B customers say they want and what really drives their purchasing decision. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Optinmonster

AUGUST 23, 2023

Most business blogs prefer WordPress.org. The basic blog hosting service is free, but you can buy premium services like: a custom domain name, additional storage, and more. HubSpot CMS HubSpot CMS (Content Management System) is a versatile platform that offers powerful tools for creating and managing blogs and websites.

Marketing Management 52

Marketing Management Budget Programs Blogger Best Practices 52

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. Audience – The followers to a social media account.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

MAY 9, 2012

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. Luckily, this blog post can serve as your reference next time you create a new CTA or modify an existing one. 13 Common Mistakes Marketers Make With Calls-to-Action. They're the gatekeepers of your landing pages, after all!

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Hubspot

SEPTEMBER 17, 2018

These videos create a delightful, unique moment for your prospects and can drive them further down the purchasing funnel. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. However, DSLRs do require some training (and additional purchases) of lenses.

Video Marketing 101

Video Marketing Work Management Sales Management Marketing Management 101

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 23, 2011

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The Inbound Promise. Dozens of targeted, quality leads pouring in, generated by your web site, social media campaigns, or blog. At least that's inbound marketing's promise.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Effectiveness 28