Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Both studies cite this as the number one reason for using social media.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

OCTOBER 25, 2010

In an inbound marketing world, the careful alignment of sales and marketing can be tremendously beneficial to business success. In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement.

Inbound Marketing 28

Inbound Marketing Social Media Social Marketing Media 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Social Media Marketing Software. Marketing Analytics Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. 12 Reasons Your Blog is Failing. If your blog is all theory with no actionable, how-to type content, its performance will suffer.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? Tip #2: Promote regular updates about your event. When registration opens, announce it using your social presence.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

OCTOBER 4, 2011

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure. Interruption-based marketing can cause ill will from a company to a customer.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. RwzFID via @ pamelump.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. Webinar: Blogging for Business. Photo Credit: batmoo.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Give you additional content ammunition for other channels, such as your social media accounts.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

JULY 23, 2010

Try things like current news, opinion, and media rich content. Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Within a click you will have subscribers to your blog. Blog Checklist. Organize your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Promote Your Content Often via Social Media in a Fresh Way. If you fail to promote your content , don’t expect it to perform well. Simply put by content marketer Salma Jafri, the mantra of smart marketers is “ create less, promote more. ”.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Lesson 3: Business Blogging. Confused about where to start with blogging?

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JANUARY 3, 2013

Paul Dunay has written, " there is no campaign in social media ," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

NOVEMBER 15, 2010

In an inbound marketing culture where there is a strong emphasis on the regular creation of fresh, original content, it's easy to overlook the potential of evergreen content. Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. Use Marketing Analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue, From Social Media Today.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

MARCH 22, 2012

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. The program, which has been around since April 2011, charges small businesses 14.5

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! So how is a marketer to know if their event is on track? You'll be surprised.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Hubspot

MARCH 10, 2014

4) There''s More to a Successful Blog Than the Content. There''s no question that quality content is critical to the success of a business blog, but at the same time, it can''t thrive on quality content alone. You need a knack for analyzing data to understand what''s working and what''s not on your blog. And as a result.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. We challenged ourselves to create the first ever Top 100 Social Media Colleges list. Measure your results!

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

MAY 20, 2010

The key to Internet Marketing is creating compelling content, which sounds easy enough. However, it can become difficult to consistantly think of new ideas for your business blog. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Check out Shaun's Bio.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Webbiquity

JANUARY 3, 2011

Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Blogging Guides, Tips and Techniques. The Step-by-Step Guide to Guest Blogging by 2 Create a Website. promote via Twitter and Facebook) and not-so-obvious (e.g.,

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Hubspot

NOVEMBER 15, 2010

This growth will be spearheaded by the ease of use of blog hosting services and the widespread acceptance of blogs in the media mix. Social media will also promote blogging by acting as a traffic aggregator to blog sites. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

SEPTEMBER 8, 2016

Doing this also creates a page that you can directly link to from your blog and one that can be optimized and indexed by search engines to get your brand found. After all, the more new people finding your blog, the more opportunities to gain new subscribers. Below is a great example from Social Media Examiner.

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28