Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Claiming profiles on Google and Bing are no-brainers. Social Media for Lawyers. Directories are great because they have a two-fold impact.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Hubspot

MAY 24, 2010

Marketing Takeaway: Facebook isn't only advantageous for B2C companies. B2Bs can benefit from the social media channel as well. Dana's article explores the ways social media usage can actually benefit the B2B workplace, highlighting its potential to facilitate team building, communication and collaboration.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

FEBRUARY 7, 2013

But any savvy inbound marketer knows that forms are the way of the online conversion world. But there's another dynamic content kid on the marketing block, and his name is Progressive Profiling. What Is Progressive Profiling? Why Is Progressive Profiling Beneficial? Heck, so is mine! I'm so glad you asked!

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Stratabeat ). Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. Achinta offers his industrial clients marketing for engineers by an engineer. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

OCTOBER 28, 2011

Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing.

Peer-to-peer 28

Peer-to-peer Ideal Customer Profiles Marketing Websites Generation 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue, From Social Media Today.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. While social media marketing may be cheap, it is not free.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

NOVEMBER 16, 2010

Start a Blog - Starting a blog for your small business is a way to not only improve credibility for your business, but to also bolster your search engine optimization and social media marketing. As a business owner, you should offer several communication channels on EVERY page of your website.

Small Business Marketing 28

Small Business Marketing Ad Building Business Word of Mouth 28

Hubspot

SEPTEMBER 29, 2010

So why should you act that way on your Twitter profile? Instead of having a Twitter profile full of self-promotional news or links to your own website, share other interesting, educational, or even funny industry news from websites other than your own. Only Include Links to Your Own Blog. Of course not. ” Me neither.

Twitter 28

Twitter RSS Business Ideal Customer Profiles 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. An individual or group of people usually maintains a blog. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. An industrial blog will help to establish you/your company’s expertise with free content.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) 1) Personas. 4) Target Keywords.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Single Grain

FEBRUARY 17, 2022

Single Grain prepares a customized SaaS marketing proposal for every client. Their social media marketing team has expertise in promoting products and services on LinkedIn, Facebook, Twitter, Instagram, and other leading channels. Dive Deeper: How We Built a B2B SaaS Marketing Agency Unlike Anyone Else.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. Audience – The followers to a social media account.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

NOVEMBER 29, 2011

But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over. Therefore, it's one of those inbound marketing tactics that requires dedication and the realization that success won't happen overnight.

Link Building 28

Link Building Tactics SEO Ad Building 28

Hubspot

OCTOBER 7, 2010

You can have this in your sidebar, but another popular option is to have the sidebar in your header (like HubSpot’s blog ). Social Media Connection Options. These days, RSS isn’t the only way readers keep tabs on their favorite blogs. Try to make your CTAs as relevant to your blog content as possible.

RSS 28

RSS Hubspot Landing Pages Webinar Metrics 28

Hubspot

SEPTEMBER 17, 2018

As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Blog Post Version: “ When someone tags you in a photo or video on Instagram, it's automatically added to your profile under "Photos of You," unless you opt to add tagged photos manually (see the next tip).

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

OCTOBER 21, 2011

In one of my previous marketing class, I had to draft up an individual profile that would be representative of a certain brand's target audience. This detailed description can provide your inbound marketing team with a clear vision of its target customers. Be Part of the Conversation.

Paid Content 28

Paid Content Allocation Broadcasting Class 28

Hubspot

JUNE 7, 2010

This is not require nor used by all, and is sometimes displayed within the profile or comment sections. B Blog - This is short for web log or weblog. Blogs are usually maintained by an individual or group of people. Social Media Sharing - Your content should not exist in a vacuum. Connect with HubSpot :

RSS 28

RSS Blogspot Blogger Tagging 28

Magisto

AUGUST 6, 2019

This blog might not be the most relevant if you’re running a million dollars in revenue startup, but some ideas can help your small business or your freelance journey. Duct Tape Marketing. Duct tape is the most useful tool in a handyman’s toolbox, therefore, Duct Tape Marketing wants to be that essential tool for you!

Paid Content 68

Paid Content Best Practices Work Management Startups 68

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Email Marketing. Account Based Marketing. Social Media. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Magisto

OCTOBER 3, 2019

Advertising – Promoted content on social media. That’s when you invest money to promote a social media post, so it gets more reach and more engagement with a particular audience. Analytics are either provided by social platforms or by more thorough tools like Google Analytics. Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Social Information. They don’t have time. 8217; On Linkedin.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

APRIL 27, 2015

To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. In order for people to read your blog, they need to be able to find it. Guest blogging. Business blogs rarely ever see overnight success.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

FEBRUARY 11, 2013

101 Sure-Fire Ways to Make People Hate Your Marketing. Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. Social media takes up way too much time, anyway.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28