Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. Not only does your website need to be up-to-date but it needs to be mobile ready. 57 percent of users say they won’t recommend a business with a poorly designed mobile site.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Blogs help deliver information from the company to the consumer.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. His main point is that geo-marketing gives small and medium sized businesses (not just large companies) a powerful new opportunity.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Stratabeat ). Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

SEPTEMBER 8, 2016

Doing this also creates a page that you can directly link to from your blog and one that can be optimized and indexed by search engines to get your brand found. After all, the more new people finding your blog, the more opportunities to gain new subscribers. Below is a great example from Social Media Examiner.

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. billion mobile internet users. Overall, there are 3 billion social media users.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. Create Calls-to-Action.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. An individual or group of people usually maintains a blog. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MAY 9, 2019

From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Discover how to acquire the right customers and grow your business. Business Blogging by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. and other mobile apps. Now, let''s dive into the solution.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 30, 2012

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing. You absolutely should do all these things in your social media marketing. Do your own analysis to determine best practices for your business blog. Do something to stand out from your competitors. Take risks!

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

AUGUST 18, 2011

The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive. Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!).

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28

Optinmonster

AUGUST 23, 2023

For beginners, it’s ideal to choose a blogging platform that’s simple to set up and doesn’t need coding skills. Additionally, look for features that fit your needs, like customization options and mobile-friendliness. You might also want a platform that’s flexible and can grow with your business.

Marketing Management 52

Marketing Management Budget Programs Blogger Best Practices 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it? com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 9, 2012

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. Luckily, this blog post can serve as your reference next time you create a new CTA or modify an existing one. 13 Common Mistakes Marketers Make With Calls-to-Action. They're the gatekeepers of your landing pages, after all!

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Hubspot

AUGUST 8, 2014

It’s ultra-mobile friendly. Long before there was Google and blogging, we had media properties called newspapers and magazines. Compelling copywriting is the key to effective marketing communications. “You need to blog every day.” ” The data makes a strong case for blogging frequently.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Online Marketing Institute

JANUARY 4, 2011

Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&# And since last October, the team has seen a 70% increase in inbound leads.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. What is the conversion rate of social media?

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

OCTOBER 22, 2013

Yesterday morning, as many Facebook users worldwide discovered, the site -- both its desktop and mobile versions -- went down for a while. In other words, I''m here to tell you that there are a number of ways your marketing campaigns can endure social media outages that may feel like a huge punch in the marketing gut.

Facebook 28

Facebook Social Media Paid Search Agency Landing Pages 28

Hubspot

SEPTEMBER 17, 2018

As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. There are even free programs and mobile apps ! With most inbound marketing content, this means collecting some sort of contact information via a form. Let’s go over a few options.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Email Marketing. Account Based Marketing. Social Media. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

SEPTEMBER 8, 2015

To test that, here’s a comparison of three marketing statistics megaposts published on Webbiquity within the past 18 months or so, and a series of similar but shorter, more tightly categorized posts. The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014).

Traffic 100

Traffic Stats Statistics Mobile Advertising 100

Magisto

OCTOBER 3, 2019

Advertising – Promoted content on social media. That’s when you invest money to promote a social media post, so it gets more reach and more engagement with a particular audience. Analytics are either provided by social platforms or by more thorough tools like Google Analytics. Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

JULY 2, 2012

Once you create CTAs for your landing pages, use them - - on appropriate website pages , blog articles, in social media, email marketing, etc. 3) Visual Content and Social Media. And if you need some visual inspiration, here are 55 examples of brands rocking social media with visual content.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28

Hubspot

FEBRUARY 11, 2013

101 Sure-Fire Ways to Make People Hate Your Marketing. Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. Social media takes up way too much time, anyway.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28