Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. An industrial blog will help to establish you/your company’s expertise with free content.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

AUGUST 28, 2012

Have you ever had someone stare at you blankly when you say you're an inbound marketer? Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! List out what social media sites your competitors are on (they should promote which platforms they are on through their site on either their header, footer or contact page). 1) Personas. 4) Target Keywords.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? A good analogy is to think of a landing page as the putting green on a golf course. Once you get there, your only objective is to put the ball in the hole.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

FEBRUARY 11, 2014

Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Okay, but did you know that “As searcher intent becomes more detailed or specific (long tail term), the click distribution across the first page organic listings begins to even out”? Of course, everyone knows that.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

OCTOBER 7, 2011

We talk a lot about how marketing analytics is key to inbound marketing success. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives. 20 Variables to Test in Inbound Marketing. Image Credit: [F]oxymoron.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Social Inbox will also help you with that!

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Guest blogging. SlideShare.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Scoop.it

MAY 25, 2021

But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO. Use long-tail keywords instead.

SEO 128

SEO Long Tail Marketing Keywords SERP 128

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100