Industrial Marketing Today

JUNE 11, 2011

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics?

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Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Webbiquity

FEBRUARY 11, 2014

Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Okay, but did you know that “As searcher intent becomes more detailed or specific (long tail term), the click distribution across the first page organic listings begins to even out”? Of course, everyone knows that.

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Tactics SEO Tips Keywords 100

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

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Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

NOVEMBER 22, 2010

You can put them in an email marketing campaign or a lead nurturing campaign. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Each time you create a blog post, another page is created. Blogging is yet another chance to create content around long-tail keywords.

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Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

MAY 20, 2010

The key to Internet Marketing is creating compelling content, which sounds easy enough. However, it can become difficult to consistantly think of new ideas for your business blog. The Extra Long Tail - Say for example your website sells small electrical supplies. Here are two areas to focus on in your analysis.

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Analytics Long Tail Marketing Tips Content 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right.

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Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

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Planning Landing Pages Burn Rate Marketing Automation Services 28

Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? A good analogy is to think of a landing page as the putting green on a golf course. Once you get there, your only objective is to put the ball in the hole.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

AUGUST 28, 2012

Have you ever had someone stare at you blankly when you say you're an inbound marketer? Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. I think so.

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Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! Successful inbound marketing and content creation campaigns require targeted search engine optimization strategies. Inbound marketing helps generate leads through the promotion of pieces of free premium content.

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Hubspot

OCTOBER 7, 2011

We talk a lot about how marketing analytics is key to inbound marketing success. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives. 20 Variables to Test in Inbound Marketing. Image Credit: [F]oxymoron.

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Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses.

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Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. And trust me, there will be failures.). Editorial Calendar.

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Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.

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Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

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Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Webbiquity

NOVEMBER 28, 2011

Is a Blog Still Important in 2011? by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. ” At least something is bipartisan.

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Paid Content Social Media Statistics Paid Search Agency 100