Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. 12 Reasons Your Blog is Failing. If your blog is all theory with no actionable, how-to type content, its performance will suffer.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

AUGUST 27, 2010

Blogging means more pages on your site, more keywords being used, and (if your content is good) more inbound links. It sounds simple when you think about it; all I need to do is write a little each week about a topic I’m already an expert about and BAM, watch the benefits roll in. What do I write about?

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

SEPTEMBER 30, 2010

I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For some inspiration, follow along with me here as we write an optimized blog outline together. Make a list of your most important keyword phrases.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Keywords and Target Personas.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

DECEMBER 10, 2010

In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them. View the Science of Blogging!

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JULY 23, 2010

If you can include your keywords. Target Audience – Who are you writing for? Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. You need to think about the type of person, on average, who you want to attract to your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Business 28

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Cranking Out Content.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Write blog posts regularly for that new blog.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Nowadays, Patel regularly writes in-depth marketing tutorials. His posts on the blog are outstanding.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Go Beyond SEO

AUGUST 3, 2017

It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description. Lawyer Blogs. If your website is already up and running there are a few things you should focus on.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Stop blindly writing content for your customers. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Organic Search Referrers - Take a look at the top fifty referring keywords for your website - what do these keywords tell you about your content? Produce a series of "do it yourself" blog posts. Check out Shaun's Bio.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Why does online marketing content cause so much angst? We know our business better than any outsider ever will (True to a large extent). We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

NOVEMBER 9, 2011

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Luckily, you too can learn the art of writing exceptional blog titles.

Marketing Automation Services 28

Marketing Automation Services Keywords Hubspot Impressions 28

Hubspot

JUNE 15, 2010

Here are five types of blog posts you should be writing: 1. These posts are the foundation of your blog. Be sure to use keywords in the title and throughout the body of each post. Unlike your basic, everyday posts, these posts will be more in-depth and may take extra time to write. Roasts - Big Blog Projects.

Hubspot 28

Hubspot Webinar Metrics Inbound Marketing Analysis 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Build a Blogging Schedule.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I start with something related to a subject that I’m interested in writing about and get ideas from there. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

AUGUST 24, 2011

Business blogging is a key part of any inbound marketing strategy. Every blog post you write is a unique entryway for someone new to come to your website, learn about your company, and perhaps even buy from or do business with you. Varying perspectives increase blog content's reach.

Lead Ranking 28

Lead Ranking Lead Scoring Hubspot Inbound Marketing 28

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. 16) Blog reading peaks around 10AM.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

DECEMBER 9, 2010

As vocational education choices increase, smart marketers are leveraging inbound marketing to reach a wider demographic of potential students. Inbound marketing allows your best prospects to find you as they search for education alternatives. Blogging can be easy. Download this free 38-page ebook today!

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JANUARY 30, 2012

At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Writing Ability. Understands Effective Blog Layout.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Hubspot

OCTOBER 26, 2010

Here are some blog title strategies that work well: Use numbers (examples: “5 easy ways to” or “7 best strategies for”). Start with “How to” Use relevant keywords people are searching for. Write at a high-school level. If you want your readers to comment on your blog posts, ask them to!

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

SEPTEMBER 24, 2010

Writing a great blog post is just like making a fantastic dinner. Setting the Right Utensils - Choosing Target Keywords. Keywords should be focused around what potential customers may be searching for or discussing on social media sites. Be Clear About What’s on the Menu - Write a Great Page Title, Headline and URL.

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

JANUARY 18, 2012

We hear it all the time: "I know blogging is important, but." "But But I can't write." Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. Email Marketing.

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

Hubspot

MARCH 24, 2011

But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success. Connect with HubSpot :

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60