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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. An industrial blog will help to establish you/your company’s expertise with free content.

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company? I’m assuming you want your business blog to be more than just a personal journal.

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Methodology: Brainstorming Awesome Business Blog Posts

Hubspot

It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For some inspiration, follow along with me here as we write an optimized blog outline together. Make a list of your most important keyword phrases.

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics? I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Advantages of a blog site.

Inbound Marketing Explained in 6 Simple Analogies

Hubspot

Have you ever had someone stare at you blankly when you say you're an inbound marketer? Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. So whenever we speak to people who aren't very well-versed in inbound marketing tactics, we like to break it down into more relatable terms.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

How should SEO professionals strategically align frameworks for maximizing online visibility and business results? SEO Makeover for 2014: A Practical Guide for Businesses by Portent. ** 5 STARS. Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. Search Engine Click Through Rate Optimization (+Infographic) by Marketing from the Front. ** 5 STARS.

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How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Long story short, there were no more golden eggs in the pipeline. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Blogging Benefits.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing. 99 Marketing Terms to Improve Your Marketing Vocabulary.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Think back to the last digital marketing campaign that blew you off your feet. While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. Search each of your competitors’ sites for a blog.

Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Blog Pros and Cons. Blogs draw leads.

5 Quick Fixes To Get Your Website Found

Hubspot

It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years. You can put them in an email marketing campaign or a lead nurturing campaign. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Each time you create a blog post, another page is created. Create unique and meaningful page titles that are keyword rich.

3 Content Creation Tips - Let Analytics Be Your Guide

Hubspot

The key to Internet Marketing is creating compelling content, which sounds easy enough. However, it can become difficult to consistantly think of new ideas for your business blog. Organic Search Referrers - Take a look at the top fifty referring keywords for your website - what do these keywords tell you about your content? The Extra Long Tail - Say for example your website sells small electrical supplies.

One Secret to Improve Blog SEO: Use Mini-Infographics

Scoop.it

By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs.

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Want to Improve Your Blog Strategy? 2) Is there a keyword focus? In order for people to read your blog, they need to be able to find it.

12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? Here are 12 New Year's resolutions that will help you to really amp up your marketing.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Place the keywords and/or key phrases at the top of the page, which will reinforce the visitor s/he is at the right place.

How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck.

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20 Variables Every Marketer Should Be Testing

Hubspot

We talk a lot about how marketing analytics is key to inbound marketing success. Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. 20 Variables to Test in Inbound Marketing.

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How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Take a look at the most common objections we hear to starting or maintaining a regular blogging regiment, and learn how you can overcome those impediments to become a business blogging rock star.

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 4) Keywords.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.