Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Blogging Supports Social Media Marketing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

FEBRUARY 23, 2021

With that said, the blogging landscape has changed over the years. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

MARCH 25, 2021

Even if you prefer video, social media, or visual marketing strategies, it's important to remember that blogs can help you sell products in ways that other content types can't. In that case, you might need to focus on lead-nurturing rather than sending blog readers directly to a purchasing page. Creating Your Blog Nurturing Process.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Writing on the Web

SEPTEMBER 24, 2014

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ” Many of their success tactics can be replicated on your own business blog.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. Source: HubSpot. Source: Gartner.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MARCH 19, 2015

After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. I put the flux capacitor back to work. Would we have a blog? I imagined teaching a Columbia J-school class on business blogs. Destination: 2018. Constructing a Vivid Vision.

Hubspot 28

Hubspot Cable Blogger Content 28

Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Writing on the Web

NOVEMBER 13, 2013

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? Are you finding what works with your readers?

Content 100

Content Storytelling Hubspot Business Blogging 100

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. People can listen to podcasts while driving, working out, or doing the dishes.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. But let's be honest -- there's a lot more work involved. 12 Reasons Your Blog is Failing. In business blogging, actionable content performs better.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. Having a social media account for your blog means you will likely have multiple social media accounts, for one company, competing for visibility. If it's company-specific.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1. Identify what’s working. Identify what’s not working.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. When you settle on your topic, choose a simple working title to keep you on track.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Can you think of other things people should check before publishing blog posts ? Connect with HubSpot : Did you include a call-to-action?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

JULY 23, 2010

Great blog call-to-actions are action oriented, positive, clear, and direct. It is more friendly to know whose work you are reading that have it be a mystery. The same way you want to know how your website is succeeding, you'll also want to know what's working on your blog. Blog Checklist. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

AUGUST 27, 2010

We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices. Before even starting to blog, Kuno Creative’s John McTigue feels that one of the most important steps in blogging is to set up goals each month. Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.). Best of luck with your business!

Paid Content 28

Paid Content Hubspot PPC Planning 28

Writing on the Web

APRIL 4, 2014

Other times a good hook works better. The lesson to learn when working with clients is to not get too attached to your words and listen to feedback. “I This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors.

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Writing on the Web

APRIL 8, 2014

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

ClearVoice

DECEMBER 8, 2020

What may work for one brand beautifully may be a nightmare case study for another. For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. This statement isn’t either false or true.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Webbiquity

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. His posts on the blog are outstanding. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

APRIL 5, 2018

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google Webmaster Tools.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Authors and Due Dates. And don’t forget about guest bloggers, either!

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

ClearVoice

JUNE 24, 2021

Content marketing continues to power digital brand strategies, but what worked yesterday may not be what works best today. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Blogging content is still effective. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101