ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. Since the platform is more of a search engine , it’s possible to have a small number of followers with higher monthly views.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Writing on the Web

SEPTEMBER 24, 2014

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ”

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Hubspot

JUNE 16, 2020

This is done by referencing the search queries your customers type in on Google. At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). You're almost done.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

FEBRUARY 23, 2021

Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide. within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. However, marketers still consider blogging a top marketing channel. Image Source. In the U.S. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Search Engine Optimization. Paid Search. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Writing on the Web

NOVEMBER 13, 2013

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway?

Content 100

Content Storytelling Hubspot Business Blogging 100

Webbiquity

APRIL 10, 2018

HubSpot ). Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock). Engineers view Google as the most valuable content resource, followed by vendor websites. BuzzSumo ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Webbiquity

MARCH 30, 2015

Courtney Seiter helpfully reviews more than 50 sources for free blog images, from Buffer’s own Pablo tool to some of the popular tools mentioned below to unique sources like Dreamstime , IM Free , Public Domain Pictures , BigFoto and Foter. How to Find Free Images With Google’s Advanced Image Search by Search Engine Watch.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? In 13 months, this site page received over 16,500 visits from search engines.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Marketing Insider Group

FEBRUARY 23, 2021

It will help confirm that your business is the right choice for them. But it means you can start creating something most businesses aren’t. Source: HubSpot. Add to Your Blog. Another place you can repurpose case study content is on your business blog. To me, this statistic is surprisingly low.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. billion searches for information are made per day? But Google is more than just a search engine. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. So much more.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JANUARY 6, 2011

Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"!

Business Blogging 28

Business Blogging Business Lead Ranking Lead Scoring 28

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Furthermore, some of these are virtually worthless for search (e.g. Syndication and blog directories.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. What would they search for on Google, Bing, or Yelp that would bring them to your website? Which brings me to Step 2.

Paid Content 28

Paid Content Hubspot PPC Planning 28

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Building new content and revising existing evergreen content to be more voice-search friendly — a timely strategy, as over 25% of the global consumer population is already using voice search on their smartphones.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

You've been reading up on search engine optimization, and have started applying the best practices to your website. To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Lots of people have stopped writing meta descriptions since it became clear search engines don't consider them when deciding search rankings.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

JULY 23, 2010

Give your readers something to chew on – A blog post should be 400-600 words on average. Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Blog Checklist. View more documents from HubSpot Internet Marketing.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

ClearVoice

MAY 26, 2022

Are they unsure about how to handle a problem that your business addresses? Are they searching for solutions just like what you sell? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. An example of a popular hosting provider is WP Engine , which you can learn more about here. Source : WP Engine.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too. Obviously, it requires resources to engineer a tool. HubSpot Popup Forms is free and easy to set up for this.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87