Hubspot

SEPTEMBER 8, 2013

So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. If you''ve been blogging for your company for a while, you most likely have the business blogging basics down pat. but you want to take your blog to the next level.

Hubspot 28

Hubspot Inbound Marketing Social Networks Blast Campaigns 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.). If you want to submit a question to be answered, click here.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too. This is a good rule of thumb for all of marketing (nay, all of business): reduce friction. The posts are amazing.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

OCTOBER 8, 2014

With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success.

Lead Gen 28

Lead Gen B2B Lead Ranking Traffic 28

Industrial Marketing Today

JANUARY 14, 2011

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Chapman (Authors of Content Rules ).

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Industry Report Overview from Michael A.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Post frequency.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

JUNE 28, 2011

On June 21, Brad Coffey wrote a guest blog post on HubSpot founder Dharmesh Shah’s blog, OnStartups.com. Within a day, the article had 446 tweets, 18,000 visits, 35 comments, and was reposted on the CNNMoney blog. And those numbers have increased since – proof again that blogs have lasting power.

Tips 28

Tips Hubspot Marketing Proposals Public Relations 28

Biznology

OCTOBER 14, 2011

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. I had my own blog that a small number of people used to check in at.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JULY 8, 2011

To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data. The HubSpot blog has published over 2,000 blog posts in the past 5 years. Using this data, our blogging team has been able to learn a thing or two about effective blog titles.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MAY 3, 2012

3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. That rule does not apply on your thank-you page! 7) Conduct a Survey.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

MARCH 31, 2011

Chapman, author of Content Rules , joins us for another episode of Inbound Now ! For the full transcript of the show and the audio, head over here: How to use content marketing and curation for your business. One of the first rules we laid out was you need to embrace that you’re a publisher.". Connect with HubSpot :

Curation 28

Curation Business Content Inbound Marketing 28

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. We even used HubSpot’s Twitter Grader to assign a quality score to the schools’ Twitter presences.

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

NOVEMBER 9, 2011

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Brief: Be concise and to-the-point in your blog title. Connect with HubSpot :

Marketing Automation Services 28

Marketing Automation Services Keywords Hubspot Impressions 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. By giving to and connecting with your industry's blogging community, you can also get people to help fill your blog with content.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Not being able to find the time to blog is a very common problem. Finally, check out some of our tips on how to blog faster.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

OCTOBER 14, 2010

Some of the most popular posts on this blog have been from curated content. 3 Rules for Great Curation. Find the Best Content - Curation only works for a business if the person who creates the content also understands the industry extremely well. Connect with HubSpot : 22 Educational Social Media Diagrams.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Hubspot

JUNE 21, 2010

There are undisputed benefits to blogging — more indexed pages, inbound links, website visitors and social media reach — and tremendous lead-generating potential in ebooks, case studies, webinars, white papers and original reports. Webinar: Advanced Business Blogging. Connect with HubSpot :

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

SEPTEMBER 24, 2010

You should follow the same rules by choosing 1-2 specific keywords or keyword phrases for each blog article. What other tips can you apply from the kitchen to optimizing your blog articles? Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine.

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

APRIL 5, 2013

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. subscribers to your business blog).

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

MARCH 30, 2012

There's no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. The rule of thumb is: just be comprehensive. Do your own analysis to determine best practices for your business blog. Connect with HubSpot : List posts have to be really long."

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

JUNE 8, 2012

That being said, there are always exceptions to the rule, and some social networks have been known to take the world by storm. Business blogging and creating other types of content such as ebooks, webinars, and other content offers all offer perfect opportunities for sharing. (As

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

The Lead Agency

MARCH 27, 2018

If you want to read more about video marketing for business-to-business marketing, have a read at this article: The Importance Of Video Marketing In B2B. While there is many ways to rank better, the first step to consider with organic search optimization is your business website for SEO. 3: Search Engine Optimization (SEO).

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Sprout Social

OCTOBER 10, 2019

Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional. After all, your business’ blog is about so much more than SEO.

Facebook 111

Facebook Paid Search Agency Curation Stats 111

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Moz

MAY 6, 2019

A good rule of thumb is to focus on one long-tail keyword per blog post. Make it a rule that you spend a minimum of five minutes of brainstorming titles. When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 3) You aren't using your blog to generate leads. What that CTA looks like on your blog posts is up to you.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. On our blog, we often try to newsjack stories that could inform, and/or help marketers.

Press 28

Press Content Analysis PR 28

Hubspot

MAY 9, 2012

Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Hubspot

AUGUST 8, 2014

” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. “You need to blog every day.” “Visuals are more important than copy.”

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

FEBRUARY 6, 2012

These style guides provide a good basis for basic grammar rules, but you'll also probably want to make some exceptions to the rules therein for the sake of branding and style. You're creating your own style guide, so feel free to borrow different rules from different style guides. Connect with HubSpot :

Template 28

Template CMS Development Content Rules 28

Hubspot

MAY 23, 2012

Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28