Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. Having a social media account for your blog means you will likely have multiple social media accounts, for one company, competing for visibility. If it's company-specific.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

JANUARY 2, 2015

That’s why we put an emphasis on blog authors by promoting their photos on each article and giving them a custom blog author page that promotes only their articles in both tile and listing fashion. A more credible team profile of writers who are proud to have their faces and content up on our blog! The end result? The Results.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

JUNE 16, 2020

Blogging does way more than populate your website with content. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? 57% of businesses have acquired a customer through their company blog.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

SEPTEMBER 30, 2010

Issue 3: Are you prepared to interview 300 people in three months to fulfill 100 positions? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business. Free Webinar: Blogging for Business. Connect with HubSpot : Photo Credit: andyp uk.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

AUGUST 27, 2010

However, while the positives are real, there are a few hurdles to jump over. We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website?

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Great blog call-to-actions are action oriented, positive, clear, and direct. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. These moments can be product launches, new brand concepts or ideas, or announcing a stand or position on something important to the brand.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

APRIL 5, 2018

Check it out -- all the businesses within the red call-out in the screenshot below are local Google My Business results for the search "mexican restaurant, boston.". Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google Analytics.

Google 78

Google Adsense Tools Doubleclick 78

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Blogging content is still effective. Every minute, people upload around 300 hours of video to the site.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. His posts on the blog are outstanding. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

SmartBug Media

JANUARY 23, 2019

Additionally, the page claims the #1 position on Google for broad terms with high monthly search volume like “DIY truck camper.”. Check out HubSpot Academy’s free Business Blogging Strategy course. If you’re looking to create a content strategy in HubSpot, then check out our complete step-by-step guide.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Industrial Marketing Today

SEPTEMBER 6, 2011

They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. expires 5/31).

Conference 131

Conference Social Media Network Marketing Trade Show 131

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. It’s called WordPress. With over 56,000 available plugins, there are options for most every type of website and user.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

JANUARY 4, 2011

This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Establish Your Position as a Thought Leader.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JULY 8, 2011

To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data. The HubSpot blog has published over 2,000 blog posts in the past 5 years. Using this data, our blogging team has been able to learn a thing or two about effective blog titles.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

NOVEMBER 18, 2011

You can even get creative with this by featuring things other than just your products/services like webinar and ebook offers, as the HubSpot Company Page has done. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. Why is this important to your business? If you are reading this article, you have found one of HubSpot's most valuable assets.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JUNE 24, 2011

It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. Be Positive - Nobody likes a Debbie Downer. Positive content beats negative content any day of the week. Think about the tone of your website, blog posts , and other content.

Content 28

Content Storytelling Segmentation Inbound Marketing 28

Hubspot

OCTOBER 20, 2011

Constantly Creating New Blogs - Business blogging is one of the most important aspects of inbound marketing that a business can do. Too many marketers, however, water down the impact of their blogging efforts by creating tons of new blogs for campaigns and other marketing functions. Connect with HubSpot :

Tactics 28

Tactics Public Relations Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 7, 2012

They're also great for giving site visitors a quick overview of what you offer (like the first HubSpot software overview video below) as well as providing deeper dives into specific product features and use cases (like in the second video below about HubSpot's Contacts tool ). In fact, you'll notice that we do it on this very blog.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Establish Your Position as a Thought Leader.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

APRIL 23, 2010

Multiply Multiply the positive effect of your comments by referring (and linking, where appropriate) to the blogs, comments, and contributions of others. It all adds up to a great business blog, and to creating a strong and helpful presence in the blogosphere that builds your brand's reputation, authority, and good will.

Blogger 28

Blogger Inbound Marketing Banners Hubspot 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Connect with HubSpot :

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28