Marketing Insider Group

FEBRUARY 23, 2021

It will help confirm that your business is the right choice for them. But it means you can start creating something most businesses aren’t. Source: HubSpot. Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Add to Your Blog. Source: Wyzowl.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

NuSpark Consulting

OCTOBER 28, 2011

Blog feeds can be linked in social platforms easily to expand reach. Offering helpful, regular content via a blog doesn’t have to be a giant obstacle. There are plenty of reasons why a business should have a blog. Or advertise your own affiliate links for a dividend that keeps on paying. .

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

MARCH 25, 2021

And, while blog posts offer more chances to provide in-depth information than some content types, they also could increase your search ranking and allow more opportunities to link directly to a landing or purchasing page. Strategically place product page links and CTAs. Creating Your Blog Nurturing Process.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Hubspot

FEBRUARY 23, 2021

With that said, the blogging landscape has changed over the years. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Easy Fix: The ideal home for your blog is either on a sub-domain of your main website (e.g. link] or in a folder of your main website (e.g.

Business Blogging 28

Business Blogging Lead Scoring Lead Ranking Business 28

Hubspot

DECEMBER 10, 2010

What has a greater effect on SEO: blog links or link building strategies? Don’t divorce blogging from link-building strategies. ” Also, as Dan mentioned in his research, the most linked-to words in blogs include “recent,” “insights” and “answers.”

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. link] pic.twitter.com/FUPN14qEAE — Who What Wear (@WhoWhatWear). The trouble with a business’ blog having its own social channels is that it can fracture a business’s social audience.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

NOVEMBER 23, 2011

Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. 11 Things to Do Before Publishing a Blog Post. Did you do your linking? You're (probably) not business blogging just for fun. Maybe some leads?

Business Blogging 28

Business Blogging Business PageRank Tagging 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

MARCH 10, 2020

This is good for bloggers who post a lot of roundups or "Best of" content — your blog could be the place millennials turn to before they begin their buyer's journey, so it's important to remember to include the necessary information they need, such as price and links to purchase. Source: HubSpot ). Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? 57% of businesses have acquired a customer through their company blog.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Link to Other Resources. You're ultimately blogging to make money, right?

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Blog Checklist. Don't forget it.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Create Clusters of Like-Themed Content via Links. The most effective way to do this is to use links and calls to action strategically. Guest Blog on Authoritative Websites and Build Inbound Links. What’s an example of this in action?

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

AUGUST 27, 2010

Blogging and creating content is an essential part of any SEO strategy. Blogging means more pages on your site, more keywords being used, and (if your content is good) more inbound links. We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

OCTOBER 17, 2011

But what too many businesses fail to realize is that having additional content for your website simply isn’t enough. That content has to be important, valuable, and worthy of high amounts of traffic and links. Yes -- I understand you represent a business. Connect with HubSpot : Step 1: Be Personal!

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.). If you want to submit a question to be answered, click here.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

DECEMBER 5, 2011

investor pages, and “Contact Us” is almost always a top-level link even though this page has no search value). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Free blog platforms like TypePad and WordPress produce clean code out of the box.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Webbiquity

MARCH 30, 2015

To help you be efficient and find great collections of free or low-cost images, here are links to six excellent image sources along with guides to and reviews of dozens more free image sites. Getty’s New Free Stock Photos Come With a Price by HubSpot. This was post #4 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. Instead of seeking volume, consider the importance of your consistency. Whatever you plan to do, show up and do that consistently.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too. HubSpot Popup Forms is free and easy to set up for this. When you click the link, this comes up: Image Source.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. The title of your blog post will also show up as a result in search. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MAY 18, 2010

Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Webinar Metrics Hubspot Business Blogging 28