Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. A business blog will help you do all that but what about finding new leads and more sales opportunities?

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

AUGUST 13, 2013

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. First, let''s get on the same page about what a blog is.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Writing on the Web

AUGUST 13, 2014

On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Landing pages… White Paper… Free Report… etc. Phone calls and lead generations. E-newsletter 75%. Is it: Sales.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. Strategically place product page links and CTAs.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". What is the end result?

Lead Generation 100

Lead Generation Generation Tools Leads 100

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. So updates about your friends.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

The Effective Marketer

DECEMBER 14, 2011

Your Website & Landing Pages. Business Blogging. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Search Engine Optimization. Paid Search. The benefits of analyzing your marketing performance according to HubSpot are: 1.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Hubspot

NOVEMBER 23, 2011

This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Simply having one doesn’t make it generate results. What are the most effective ways to get blog posts read? Install a good SEO plug-in.

SEO 159

SEO Keywords RSS Adwords 159

Anything Goes Marketing

NOVEMBER 29, 2006

How can businesses capture the excitement of blogs? This consists of a landing page in which a real CEO and another VP from Nestle discussing their challenges and how they solved them. Have you seen any other great B2B lead generation campaigns that really stood out for you?

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. Social media is one of the best channels for businesses so reach and engage with their audiences. Marketing Automation Software. Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. Social media is one of the best channels for businesses so reach and engage with their audiences. Marketing Automation Software. Social Media Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

JUNE 28, 2010

I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. We talk a lot about how important offers are to the lead generation process, but let's face it, creating an offer worthy of a form completion is no easy feat. to each page. Tweet This," "Share on Facebook," etc.)

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Hubspot

MARCH 3, 2011

Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. 7 Missed Social Media Lead Generation Opportunities. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Writing on the Web

JUNE 29, 2010

But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. “I’ve got a local business, I use Yellow Pages.&#. lead generation. They’re just not web-savvy.

Ning 100

Ning Business Digg Buzz 100

SnapApp

AUGUST 22, 2017

Front page print coverage and product reviews drove a product to brand leadership,” he said. In an example from the book Breaking Up America , you can see how Zima encouraged email opt-ins with the help of an early landing page, loyalty rewards, and exclusive access for subscribers. Blogging and the Birth of Content Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Hubspot

MARCH 11, 2011

When it comes to generating leads, a common mistake we see many businesses make is investing money in external lead sources, such as buying leads from online directories. A crippling dependency that wastes money and generates poor results. And by generating their own leads, they'd be taking advantage of three key benefits.

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

JULY 10, 2019

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). Begin with opt-in forms on your website homepage, About page, and blog. You can do this with on-page SEO and technical SEO tactics.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

DECEMBER 5, 2011

Categories : For the sake of user-friendly site navigation, standard websites usually have a fairly small number (generally no more than six or seven) top-level sections. investor pages, and “Contact Us” is almost always a top-level link even though this page has no search value).

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

FEBRUARY 16, 2011

Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer. Believe it or not, businesses that have a strong inbound marketing strategy are very similar to sites that make their money from pay-per-click advertising.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

LeadSquared

NOVEMBER 24, 2015

How to generate quality leads by digital media for the newly started web design companies? Suggestions for top tools for quick lead generation ? However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. Question 2. Advanced search on Twitter would help.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

JANUARY 20, 2021

This is a useful step to generate video ideas during the initial planning phase as well as later on, when the channel is live. To get your answer, head to YouTube, put your keywords in the search bar and go through the videos on the results page. A vlog typically follows a similar storytelling format to a blog.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. You need to rethink your business model first and fast. The first is a diagnostic tool and the second one measures the health of the business.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. On the same page? Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. B2B Lead Blog ). Companies with 101-200 web pages generate 2.5x

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

OCTOBER 1, 2013

Whether you''re reading this as a business owner or a marketer, I think you might have already wondered something along these lines yourself. What would happen to your lead generation if your marketing team shut down for roughly one month? Would you still generate leads? Leads Will Continue to Generate. Read it here.).

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28