Hubspot

JULY 10, 2019

Moreover, since the typical B2B sales cycle often involves many key players (such as gatekeepers, decision makers , and other folks who have to buy into a purchase), websites are easy, straightforward ways for influencers to share information about your product or service. Don’t worry, growing your blog readership is easier than you think.)

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Social Media: Why Do Business Professionals Use Social Media? Follow the Lead ( Gatekeeper Cold Calling Sales Social ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

APRIL 27, 2021

As noted above, influencers–trade journalists, industry analysts, business book authors–have played a role in B2B marketing for decades. But before blogging and social media came along, it was an extremely challenging club to break into. Wrapup: How Influencer Marketing Fits in WPO.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360