Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

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Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. Once there, make sure your content fulfills their search queries and encourages them to engage with you further. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. How can a CRM help your business? Why is a blog important to my business?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MAY 28, 2014

Yesterday, an anonymous social media manager wrote a piece for Digiday on their growing frustration with their role and the larger social media industry as a whole. Anonymous social media marketer, this letter is for you. link] Are you well-versed in business #blogging etiquette?

Social Media 28

Social Media Media Advertising Agencies Opt-out 28

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now. Add a link to your privacy policy in the footer. This instills confidence.

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Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

DECEMBER 28, 2012

These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox. Do you maintain a business blog for your company (hint: you should !)? Are you a magazine or media outlet? 11) Social Media Sends. 9) Email Confirmations.

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Template Email Marketing Co-Registration Planning 28