Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. By putting it everywhere that I am online, I’ve used frequency and reach to power home that the avatar is me. It’s simple, small, and very recognizable.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

EMagine B2B Blog

JULY 27, 2010

Much of our evangelizing has been aimed at simply getting started with your blog; but once you do that, you need to keep it [.].

Business Blogging 40

Business Blogging Keywords Business Tagging 40

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? Are your organic competitors blogging twice a week? Multiple times a day?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Hubspot

DECEMBER 10, 2010

Some terrific blogs to examine for best practices include Duct Tape in the sphere of marketing, River Pools and Spas in the construction industry and Lauren’s Hope in the eCommerce industry. All three share similar characteristics--frequency of publishing blog posts and inclusion of social media sharing and RSS feeds.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. Guest blogging is wise but only if done appropriately. Explain the focus of your business and your blog, and give a link to a specific article that is typical.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Consistency And Frequency.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

Webbiquity

OCTOBER 5, 2012

How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. So which is best? This post is starting to show its age, but the guidance is still useful to beginning bloggers.

PR 100

PR Stats Social Media Twitter 100

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you?

Copywriting 80

Copywriting SEO Blogger Case Study 80

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. And here’s why. They’re doing it wrong.

Effectiveness 157

Effectiveness Ad Frequency Work Management Paid Search Agency 157

WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter? How can a writer monetize their blog, and what are the key things to keep in mind?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Writing on the Web

JULY 27, 2010

I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. Here’s a general overview of things I see many people doing on blogs that don’t bring good results: Frequency : Not posting enough. Headline : not compelling or even clear.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Post frequency.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

AUGUST 16, 2012

It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive?

Traffic 28

Traffic Ad Frequency Thought Leadership Advertising Funnels 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. Shut this blog down ASAP as it's tarnishing your image. This is pure puke.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

APRIL 9, 2015

But when we look at the 11+ frequency, the results increase quickly: B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0 - 1 times per month. The Effect of Monthly Blog Posts on Leads. Companies that published 16+ blog posts per month got about 4.5X

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Webbiquity

JANUARY 8, 2010

Two to three posts weekly is decent frequency for a business blog, with Monday and Tuesday posts generally drawing the best traffic. But if you’re building a blog to promote your business, the only “ads&# should be promotion of white papers, special offers or other information specific to your company.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Integrated B2B

NOVEMBER 6, 2013

These unfortunate blogs were usually started by enthusiastic marketing departments keen to display a vibrant corporate culture—a more human side of the company—to stakeholders in an attempt to build trust and engagement. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Hubspot

MARCH 21, 2011

There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. Readership and lead generation have seen great results and Nancy has more buy in for the blog than ever.

Promotion 28

Promotion Blogger Hubspot Tactics 28

WebMarketCentral

APRIL 10, 2008

Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. The bottom line is: as long as the platform you choose makes your blog recognizable as such by search engines and provides RSS feed capability, it will work.

Blogger 20

Blogger RSS Tagging Work Management 20

Hubspot

AUGUST 5, 2011

Business Blogging. Frequency: Test different posting frequencies. Metrics to Use: Social Media Traffic to Your Blog/Website, Facebook Insights Tools, Social Media Leads. PPC: Similarly, if you're utilizing pay-per-click advertising, test keyword variations and the landing pages you associate with them, too.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Our benchmarking data shows that blogging more leads to more traffic and leads, but what about for your blog in particular?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JUNE 23, 2011

Here are 7 keys that all of the best blogs have in common. Consistency A lot of people, when they start blogging, worry too much about frequency. Did I miss any keys that you think are critical for producing a succesful blog? Free Download: Better Business Blogging in 2011. Let me know in the comments below.

Blogger 28

Blogger Opinions High Quality Lead Hubspot 28

Hubspot

DECEMBER 23, 2012

The Business Blog Editorial Calendar Every Marketer Needs. Savvy business bloggers know that consistent, frequent blogging is critical to online marketing success. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success?

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

JUNE 8, 2011

The major takeaway is that ANY business can enlist the power of their entire team to increase blog volume, variety and quality to can get found by more potential customers. Most people didn't grow up blogging, are intimidated of writing for public consumption and don't see it as 'part of their job'. Connect with HubSpot :

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

JULY 8, 2014

To help you get your business blog off to the right start (or revamp it if it wasn''t set up correctly in the first place), keep on reading, We''ll dig into the biggest mistakes companies can make with their blog homepage designs so you can avoid these same pitfalls. but it''s actually a key page to optimize on your website.

Design 28

Design Lead Scoring Lead Ranking Social Media 28

Marketing Insider Group

OCTOBER 11, 2021

Check out our deeper dive on blog post frequency here. Social media platforms alone are not enough to deliver business growth. But they are great platforms to share the content from your company blog. First, including dates shows your publishing frequency, which can play a role in drawing in subscribers.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

MARCH 18, 2015

(And if you''d like to see how your blog stacks up, you can find your Inboundrank here. ). To build and keep an audience, you need to set expectations around the quantity and frequency of articles. Many business blogs just post an article or two, then nothing for three months -- and then probably don''t see the results they''d hope.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

OCTOBER 4, 2011

If you haven't already, start a business blog and regularly write about educational topics related to your industry. The key is frequency. Marketers should follow Kanye's steps and create free, valuable content. Consider long-form content such as whitepapers and ebooks.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28