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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. I’d love to know – send me an email or connect with me on LinkedIN.

Trending Sources

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? Helpful?

11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. But there''s another part of the inbound marketing methodology where blogging also fits -- and doesn''t get enough credit.

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). B2B Lead Blog ). Conductor Blog ).

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11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity

What impact are blogs having on corporate website traffic in search? Which content formats are most (and least) effective? Find those answers and many more here in almost a dozen helpful content marketing guides.

How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Why isn’t your blog attracting a higher level of traffic?

11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

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11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Need help with your blog?

Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic.

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy.

B2B Blogging Trends for 2011

Webbiquity

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Share this on LinkedIn.

7 Epic Marketing Uses of LinkedIn Answers

Hubspot

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it!

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Blog this on Blogger.

How to Turn Your Blog into a Lead Generating Machine

PureB2B

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. 10 Ways to Optimize Your Blog for Lead Generation.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Here’s why… I am a psychologist who helps others get found online, get known in their niche, and get clients. All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and Wordpress. This ushered in new business success for me and my former partner as The Blog Squad.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. Do you have or need a lead generating business blog?

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. The 8 Habits of Highly Effective Bloggers by Copyblogger. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent.

How the Right Tools Can Help Remedy Your Website's Traffic Problem

Hubspot

We've talked a lot about how to increase site traffic on this blog, but we haven't given a lot of real estate to the subject of using the right tools to support your efforts. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media.

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Share this on LinkedIn.

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30 Top Ebooks to Help You Master Inbound Marketing in 2012

Hubspot

Here's a list of ebooks that will help you solve that problem. There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) 13 Business Blogging Mistakes & Their Easy Fixes.

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8 Killer Tips for More, Better, Earned Media

Act-On

That trust goes a long way to helping convert tire-kickers into buyers, so earned media is very valuable. ” For example, LinkedIn’s sponsored updates and promoted tweets are both examples of paid media. MarketingProfs: Blog Post.

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Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. I hope it helps. 3) It helps establish authority.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Between large and small businesses? 97% of all consumers search for local businesses online. (An

Five Brand Building Tips for B2B Businesses

Webbiquity

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Brand building for B2B businesses is a little different from that for B2C companies.

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How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. More leads: Companies that blog get 70% more leads than those that don''t blog.

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Should a Blog be Part of Your Corporate Website or Stand on Its Own?

Webbiquity

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? They can also support multiple blogs (e.g.

5 Ways to Crank Up Your Internet Marketing Blog’s Potential

KoMarketing Associates

When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6

Organic Networking: 3 Tips for Natural Success

Hubspot

But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? Here’s a real life example of one of HubSpot’s compounding blog posts.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Is blogging coming back or trailing off? Social networks and blogs In the U.S and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Social media and blogs reach 80% of all U.S. Digital Buzz Blog ). Digital Buzz Blog ).

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media.