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11 Safeguards to Prevent Business Blogging Embarrassment


You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Maybe some leads?

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads. Good luck in getting your blog project approved.

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List Builder Bake-Off: MailChimp vs. Sumo


There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle. If the other capabilities of premium Sumo packages are worthwhile for your blog, this is the way to go.

9 Lead Generation Mistakes Marketers Need to Stop Making


For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

5 Major Challenges Marketers Face (And How to Solve Them)


Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. Do you have a business blog?

Why You Should Consider Inbound BEFORE Your Next Site Redesign


First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. And anyone who has started business blogging knows there''s no time like the present to begin.

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing


Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. Workflow Recipe #1: Nurture Subscribers Into Leads.

101 Sure-Fire Ways to Make People Hate Your Marketing


and probably some leads. It'll help them hone their detective skills! 9) Post something to your Facebook business page every five minutes. 10) Use your social media presence strictly for lead generation. Business Blogging. Just blog whenever you feel like it.

The Ultimate Cheat Sheet for Expert Twitter Marketing


Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Promote your Twitter presence on your website/blog. Connect your blog to Twitter. Use Twitter for lead generation.