Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

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Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Here are some great tips to keep in mind when planning your blog. Include Call to Actions in Your Business Blog.

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56

Writing on the Web

SEPTEMBER 8, 2011

I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went back.

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DivvyHQ

FEBRUARY 23, 2017

Our Blog Post Template Components. In most business-blogging situations, your content should be designed to answer questions that wade through the minds of your prospects and customers. Download the template. Pre-writing Questions. It’s a simple starting point. Next Steps. Test it out for a while. Make it your own.

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Template Best Practices Guidelines Creativity 78

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs.

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Business Blogging Optimization Web 2.0 Business 60

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

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Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

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Business Blogging Practices Best Practices Business 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Photo Credit: moyogo.

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Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JANUARY 6, 2011

Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"!

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Business Blogging Business Lead Scoring Lead Ranking 28

Writing on the Web

AUGUST 13, 2014

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. ” When you write content that is designed to market your business, make sure you keep your goals in mind and present a clear call to action. Articles…56%.

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Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

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Business Blogging Business Lead Scoring Lead Ranking 28

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

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CMS Development Business Blogger Lead Scoring 124

Hubspot

SEPTEMBER 30, 2010

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business. Photo Credit: andyp uk.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

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Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

JANUARY 2, 2015

If people were looking to download an offer, they would what they were looking for at the bottom of an article they found interesting or they would go to our resources page. 6) Updated blog author pages. Revenue River is only as successful as the people who make up the team.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Blog Checklist. She also blogs at www.rchurt.com. READER ENGAGEMENT.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

DECEMBER 20, 2012

Lucky for you, this is where our new blog editorial calendar template comes in handy! Download this template to stay organized, monitor your keyword use and topic balance, and manage your blog's timing and deadlines. First and foremost, accountability is the foundation to business blogging success.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. The 2011 research was based on responses from over 600 professionals knowledgeable about their business' marketing practices.

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

The Point

JULY 30, 2020

The second method is to have links to gated content in the sidebar of each and every blog post as well as the home page. Make sure you can measure the blog’s contribution. At a minimum, that means attributing content downloads and subscriptions to the blog via your marketing automation platform.

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Demand Lead Scoring Lead Ranking Marketing Budget 221

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Get your blog rolling.

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Business Blogging Business Paid Search Agency Lead Scoring 98

Writing on the Web

MAY 12, 2016

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. I’ve created a worksheet to help you, The First 7 Steps BEFORE You Create Your Blog.

Business Blogging 100

Business Blogging Linkedin Twitter Facebook 100

Hubspot

AUGUST 27, 2010

With these tips, you’ll be churning out blog posts in no time! Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Writing on the Web

AUGUST 26, 2014

You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. The ABC’s of Great Blogging. I’ve created a guide that can help: Shortcuts to Publishing a Leadership Blog. A great headline. Be original and offer insight.

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Rules Custom Publishing Curation Small Business Marketing 100

Marketing Insider Group

FEBRUARY 23, 2021

Add to Your Blog. Another place you can repurpose case study content is on your business blog. For example, suppose someone is poking around your service page or thinking about filling out a form to download a benefits guide. If you haven’t jumped on the video marketing bandwagon yet, you’re falling behind.

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Biznology

MAY 27, 2016

Download our whitepaper here. Blog: If you don’t have a business blog, this is an easy fix. Click here to book your free consultation. Web Copy: The copy on your website should speak exactly to the customer you’re trying to reach.

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Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Hubspot

MARCH 25, 2021

In that case, you might need to focus on lead-nurturing rather than sending blog readers directly to a purchasing page. From there, they receive an automated email or instant download of the resource while also becoming a contact -- or lead -- and enter our lead-qualification process to see if they could be a good prospect to reach out to.

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Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Brandpoint

DECEMBER 27, 2018

For an in-depth eBook, give your audience the option to download it in exchange for their name, email address and perhaps a couple other pieces of information you find useful such as the name of their company and their industry. Related content: Is Business Blogging Still Worth It? ]. It’s information.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Writing on the Web

NOVEMBER 25, 2015

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers.

Content 100

Content Blogger Positioning Business Blogging 100

Hubspot

SEPTEMBER 28, 2010

Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28