Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books online, so if you think people might want to have a permanent collection of some of your articles you can sell them online. 5) Use your blog as a resume to get other writing jobs. About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Blog this on Blogger. Are there good and bad ghost bloggers out there?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 8, 2010

Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. Web marketing is confusing: There are so many ways to publish content online, it’s hard to know what to do first and most. Blog this on Blogger. Competition is fierce.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

FEBRUARY 2, 2011

To make money online , you need systems and software helpers. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Related posts: Your Business and the Web: Getting Better? How to Make Money Online (…at any age, from any place). Tweet This!

Tools 100

Tools Digg Blogger Work Management 100

Webbiquity

MAY 30, 2010

This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Build a Product Funnel on Your Blog through Content Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. Blog this on Blogger. Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Email this via Gmail.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

NOVEMBER 16, 2010

Blog this on Blogger. Online Marketing Online Persuasion Attracting Clients blog content brain science business blogging neuromarketing Writing for the Web. There are other women speaking, and I’m looking forward to learning, as always. Subscribe to the comments for this post? Share this on Facebook.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Here’s a drawing I made that shows how readers find your blog and become clients. It’s not likely they go online looking for you, your business or your blog.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

SEPTEMBER 20, 2010

I’d rather ignore something than have my honest, but harsh opinion permanently accessible online. Tags: Business Blogging approving blog comments blog blog commenting blog comments blogging. If I test a product or service and don’t see value in it, I don’t write about it.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Content Marketing with Blogs: What Do You Believe?

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. Do you use Wordpress for your business website? My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Blog this on Blogger. Many people do. Share this on Bebo. Add this link to Box.net.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. Blog this on Blogger. Content Marketing Favorites: Brain Based Blogging. Online Persuasion: Seeing Through the Eyes of Your Customers. Emotional Writing. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Blog this on Blogger. 10 Places to Publish Online Content.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

APRIL 25, 2011

It’s especially important in service businesses where people hire you to help them solve a problem. I once asked a guy who founded an online training service what his back-story was, and he didn’t know what I meant. Blog this on Blogger. Okay, that’s exciting… to you and your spouse for sure. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 2, 2010

Blog this on Blogger. Michael Martine’s Best Blog Traffic Tips. Tags: Content Marketing Online Marketing blog marketing blog traffic business blogging content marketing with blogs search engine savvy SEO web traffic search traffic. Subscribe to the comments for this post?

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Blog this on Blogger. Related posts: If Your Blog Writing Stinks… Content Marketing with Emotions: Write with Feeling. Online Persuasion: Seeing Through the Eyes of Your Customers.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 2, 2010

Our night-time rainy season has started and the hills are alive with greenery… Do I blog about these events? Blog this on Blogger. Related posts: Putting the YOU in Business Blogging: 5 tips for getting personal. Personal Stories on Your Business Blogs: the fine line. Share this on Bebo.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Blog this on Blogger. Subscribe to the comments for this post?

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 4, 2010

Blog this on Blogger. Blog Content: Are you personal… or all business? The Brain Science of Online Persuasion. People start to trust us, and if their beliefs are similar, they will want to become loyal fans and customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JUNE 23, 2010

Blog this on Blogger. We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

JULY 6, 2010

How to Be Everywhere Online. How to Write an Effective Business Blog. A Blogging 101 type article for anyone who wants to get started blogging on the right foot, and avoid the missteps and false starts common in the blogosphere. What is Webbiquity? Five Big Shifts in Social Media Marketing. Share this on Facebook.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

JUNE 29, 2010

How do business results compare from pre-WP to post-WP? Besides your website, what other systems do you use to do business? To publish and distribute content online? Are all these changes on the Web, new tools, making your business better? Blog this on Blogger. To do marketing? To sell, and make money?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. The good news is there are more people going online to read things they need to know, to solve the problems they have. The bad news is there are more blogs, more competition for attention. Blog this on Blogger. But like you, I can complain all I want to.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

AUGUST 10, 2010

I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. I’ve made my living online for over ten years. I also want to impart a lesson for blog writing. Blog this on Blogger. Related posts: Online Persuasion: Creating Desire.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Blog this on Blogger. Share this on Facebook.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

JUNE 21, 2010

A blog isn’t right for every company (more about that idea in an upcoming post), but where feasible, they provide a powerful complement to standard websites with unique strengths for building a brand’s online presence and impact. In Minnesota? Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

JULY 15, 2010

When’s the last time you reviewed your site or blog banner? The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. We’ve been told that world-wide, there are a billion people online, and we can reach a global audience for free.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Website: static content. Other than a few select areas (e.g.,

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100