Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Connect with HubSpot :

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! List out what social media sites your competitors are on (they should promote which platforms they are on through their site on either their header, footer or contact page). 1) Personas. Indirect competitors?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

SEPTEMBER 23, 2011

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The Inbound Promise. Dozens of targeted, quality leads pouring in, generated by your web site, social media campaigns, or blog. At least that's inbound marketing's promise.

Lead Ranking 28

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 28

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. The content from one of his slides summarized nicely what it means to market engineering services.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Who is writing their content?

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. 2) Blogging. 6) Inbound Marketing.

Planning 28

Planning Web 2.0 Viral Marketing Copyright 28

Hubspot

APRIL 27, 2015

"In content marketing, relevance is a function of specificity," urges Doug Kessler of Velocity Partners. To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. Let's say you're writing a blog article on the importance of visual content.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) They don’t have time. 8217; On Linkedin. Conditions Apply.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

FEBRUARY 11, 2013

101 Sure-Fire Ways to Make People Hate Your Marketing. Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. Social media takes up way too much time, anyway.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28