Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. Is PR Dead?

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MAY 24, 2010

Marketing Takeaway: Facebook isn't only advantageous for B2C companies. B2Bs can benefit from the social media channel as well. Dana's article explores the ways social media usage can actually benefit the B2B workplace, highlighting its potential to facilitate team building, communication and collaboration.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Inbound Fundamentals: Attracting Website Visitors. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

SEPTEMBER 8, 2013

You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content. Well if that''s been you, you should definitely check out our Quick Tip to writing captivating introductions. How to Convert Casual Blog Visitors Into Dedicated Subscribers. And that''s it for this week!

Hubspot 28

Hubspot Inbound Marketing Social Networks Blast Campaigns 28

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Definitely not.” Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. David Brazeal´s last blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

DECEMBER 1, 2014

Well, it took me a while (and it''s by no means done yet), but we now have the Inbound 50: The Top Marketing Blogs list. I hope it will become the definitive (and dynamic) list of top marketing blogs on the internet. Inbound Marketing Blogging' What precipitated that shift?

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28

Hubspot

JANUARY 2, 2013

Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." 3) Social Media.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

JUNE 10, 2011

Steve argues that being in a social platform like Tumblr is more important than having old blog posts, but this is definitely not a best practice for businesses. In fact, HubSpot still generates leads today from blog posts we published three years ago. You'll limit social media mentions and content sharing.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Industrial Marketing Today

JULY 20, 2010

Along the way, kids demonstrated the very definition of creativity: alternating between divergent and convergent thinking, they arrived at original and useful ideas. Teams persuaded others to support them—sometimes so well, teams decided to combine projects.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

NOVEMBER 9, 2011

In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. While the title isn't the only important element of a blog post, it is usually a potential reader's first impression of your content. Use words that are strong and definitive.

Marketing Automation Services 28

Marketing Automation Services Keywords Hubspot Impressions 28

Hubspot

MARCH 24, 2011

But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success. Reward Your Biggest Fans.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. An individual or group of people usually maintains a blog. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing. But hey -- not all list posts have to suck!

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Audience Definition Strategy. Now, let''s dive into the solution.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it? com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Industrial Marketing Today

MAY 11, 2011

Over the years, marketers have interpreted thought leadership in a variety of ways including brand awareness and now with the advent of social media, buzz building. The intent of this post is not to come up with a definitive definition of thought leadership but to recognize its value in marketing engineering services.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

OCTOBER 26, 2009

It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. It is definitely worth a visit. It is a great way to combine storytelling with product demonstration tailored to a specific target audience.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

OCTOBER 28, 2016

Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. But one of the biggest benefits of business blogging is converting the traffic it brings you into leads. How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Webbiquity

FEBRUARY 11, 2014

Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. McKay Allen details the results of a test to determine how a substantial ramp-up in content creation would affect search traffic, and the surprising response of (some) marketers. A page-relevant unique meta description?

Tactics 100

Tactics SEO Tips Keywords 100

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JUNE 23, 2011

Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! In this episode we chat about: What to consider when deciding on in-sourcing vs. outsourcing social media efforts. Click here to Subscribe to Inbound Now.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Hubspot

JUNE 7, 2010

B Blog - This is short for web log or weblog. Blogs are usually maintained by an individual or group of people. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material such as photos or video. Connect with HubSpot :

RSS 28

RSS Blogspot Blogger Tagging 28

Hubspot

SEPTEMBER 17, 2018

As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Definitely keep your camera nearby as you read — manual settings can seem quite abstract without testing them for yourself. Video language should be relaxed, clear, and conversational.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Magisto

AUGUST 6, 2019

This website is worth checking out whether you’re a beginner in marketing or if you are looking for ways to grab a general knowledge of what digital marketing is. Tech Crunch is widely known as this blog has been up and running since 2005! Well, that company also has a blog. Yoast is definitely in the WordPress niche.

Paid Content 68

Paid Content Best Practices Work Management Startups 68

Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. Data and statistics (e.g.

Business Blogging 28

Business Blogging Lead Scoring Lead Ranking Business 28

Hubspot

JANUARY 13, 2014

We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Have fun diving in to this glossary of terms -- and if we missed any, leave your definitions in the comments below!

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

SEPTEMBER 8, 2015

And they definitely share them. Or do busy professionals really prefer “content snacking” to a big sit-down meal of information? Let’s say you’re a Facebook marketing expert, for example. The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014).

Traffic 100

Traffic Stats Statistics Mobile Advertising 100