Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Here are some great tips to keep in mind when planning your blog. Include Call to Actions in Your Business Blog.

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. On LinkedIn, you want to be all about business.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Writing on the Web

AUGUST 26, 2014

According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. And you need to create strong feelings around your published content so that people will take action and keep coming back.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

OCTOBER 3, 2013

Can you write a blog post and publish in under an hour? There’s usually too much for small business professionals to handle. Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. How about 20 minutes?

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Affiliate sales support independent publishing.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Biznology

MAY 27, 2016

Being Mobile Friendly Helps You Reach More Potential Customers. Start with one small tweak, and wait a few weeks to see if you notice a change in traffic and conversions. Web Copy: The copy on your website should speak exactly to the customer you’re trying to reach. Blog: If you don’t have a business blog, this is an easy fix.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. 3 Tips for Better Blog Writing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Content should be focused on readers, not you and your business.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Treat them well.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Brandpoint

DECEMBER 27, 2018

It has the power to grow a business. If this person is a good candidate to become a customer (which can be done through a lead scoring process), a salesperson might pursue the lead by sending an introductory email or dialing a cold call. Case studies showcase stories and results of your work with customers. Case studies.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Know your customers. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Convince & Convert

AUGUST 6, 2013

Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years. There must be positive business outcomes. I look at social business strategy as an enabler.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Despite growing interest in the concept of social business , less than 20% of U.S. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. So what does a great business blog look like?

Business Blogging 28

Business Blogging Design Business RSS 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Mark Schaefer - Speaker, Business Consultant, Author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

NuSpark Consulting

JANUARY 16, 2012

Here are two: “Are we adjusting to the changing dynamics of our customers?”. Today’s marketing and publishing tools let you do that. Even if you’re part of a small or medium sized company. Either way, the lesson is the same: Customer expectations and behavior are changing. Times keep changing.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Plus, we know you’re busy. Lawyer Blogs. What makes a good blog post? If you deal with tax law for business LinkedIn is probably best.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. I’ve seen it happen with our clients time and again, as well as with our company blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Determine your persona.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Industrial Marketing Today

AUGUST 1, 2011

These are all great at soft selling without irritating the customer. And that is… content marketing must deliver a real business value. Let’s not kid ourselves; business is war, especially in today’s hyper-competitive global marketplace. The cost of acquiring each new customer and their potential lifetime value.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Hubspot

SEPTEMBER 28, 2010

It is, however, critical that business owners and marketers ‘ blog for business.’ If you’re hesitant to put your voice out there for fear of being critiqued, start small. Go to blogs in your industry and start reading. Blogging doesn’t have to be technical. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

LeadSquared

JANUARY 28, 2016

No expert will ever know your business as much as you do – in all of its history, glories and failures. Nobody will ever hand you for free an idea so refreshing, so new and so captivating – that it instantly makes your blog a success. 1) What goals do you want to achieve through your business blog?

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? The best place to start is to think about what’s driving your customers crazy. Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

APRIL 9, 2015

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. How Many Blog Posts Should You Publish Every Month? Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28