5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour. Most small business owners recognize that fresh content published on a blog is simply a required marketing tool.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Visitors to your blog want to know more about you, your expertise, your talents and focus. And a good blog has fresh content at a minimum once or twice a week.

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How to Find Great Blogs for Better Business Blogging

Writing on the Web

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. What else is being published that can help solve their problems? How do you find great blogs?

When Should You Start a New Business Blog?

Writing on the Web

When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. A business blog will make more sense to readers when it’s focused and clear about the solutions it promotes.

Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. He frequently published unique, original content that you won’t find elsewhere.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

Why Business Blogging Works

Hubspot

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. So it’s not surprising that 76% of b2b companies and 72% of b2c enterprises now have corporate blogs.

Beginner’s Guide to Business Blogging in 2019

Single Grain

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. And with online competition more intense than ever before – in virtually every niche – you have to wonder: Is business blogging still worth it? 3 Benefits of Business Blogging.

Business Blogging: Boosting Your Financial Institution's Organic Traffic

SmartBug Media

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Justin Hall created a simple site that shared links and photos, and there we had it—the first “blog.” What Is Business Blogging?

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. If blogging will be part of your strategy, get started now!

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners.

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

PureB2B

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business.

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”.

What the Future Holds for Business Blogging

Hubspot

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Content quality makes or breaks successful business blogs -- and credible businesses. Businesses realize the need to build in-house content teams.

4 Business Blogging Best Practices

Hubspot

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets. The media business online is about impressions and clicks. B2B Blogging Best Practices 1.

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

PureB2B

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. What are the key elements of a successful business blog?

11 Essential Business Blogging Software Features

Hubspot

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. 11 Key Blog Software Features for Businesses. Blog Functionality. Movable Type , for example, offers support for businesses.

10 Common Business Blogging Questions Answered

Hubspot

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Figure out which keywords you would like to rank high for and concentrate on creating content around them. What are some blogs that do it right?

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. Keywords and Target Personas.

7 Fatal Business Blogging Mistakes (And Easy Fixes!)

Hubspot

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. HubSpot research indicates companies that blog generate 55% more website visitors , 97% more inbound links , and have 434% more indexed pages than companies that don’t blog. Ready to start applying some blogging band-aids? Not Integrating Your Blog With Your Website.

Why Every Business Blog Needs Evergreen Content

Hubspot

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content? Just like the name indicates, evergreen blog content stays useful season to season, year to year with little or no need for upkeep.

Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. keyword density tool and Sitening.com SEO Analyzer ). Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent.

How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro.

10 Business Blog Posts You Should Write NOW

Hubspot

And of all the content creation methods available to you, a business blog is easily one of the most important content platforms in inbound marketing. The problem is that business blogging can be difficult. In this post, we'll give you 10 business blog posts that you should write as soon as possible to boost traffic and leads from your blog. 10 Business Blog Posts You Should Write NOW. Solve your customers' problems with content.

The 10 Most-Read Posts of 2018

Webbiquity

Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing. But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 10 Best Customer Service and Customer Engagement Platforms. Happy New Year!

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. If you’ve pre-written your blog posts, and scheduled publish dates, you can easily post links through your social media when new posts appear. Follow up with comments and status updates that mention your field of #expertise and associated #keywords.

6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? There’s usually too much for small business professionals to handle. Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” A B2B blog is the perfect online tool to accomplish that.

Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]

Hubspot

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? But we did a little analysis here to see if there's something else we can all do to make our business blogs and social media networks even more effective at lead generation.

Three Key Insights on How B2B Marketing is Changing

Webbiquity

Possibly the most ubiquitous B2B content marketing practice is blogging. According to the Content Marketing Institute , 79% of all B2B companies have a blog. In the B2B Marketing Zone study, every responding company had an active blog. It’s not surprising, as blogs are the core element in content marketing. When combined with other SEO techniques, blogging 2-3 times a week can lead to a 177% traffic increase.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website?

4 Free Ways Law Firms Can Increase Their Online Presence

Go Beyond SEO

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Plus, we know you’re busy. Lawyer Blogs. What makes a good blog post?

4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

When the Google algorithms were simpler, tricks like keyword stuffing and other “ black hat ” techniques worked to get a website high in the rankings. Dive Deeper: * 9 Tips to Take Your Blog Content from Average to Awesome. Beginner’s Guide to Business Blogging in 2020.

Google 113

5 Steps to Developing Successful Pillar Content

Single Grain

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel.