Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Explain the blog's objective.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Writing blog content on a regular basis requires time that you just don't have. There's just one problem.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

DECEMBER 10, 2010

Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts. Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. What has a greater effect on SEO: blog links or link building strategies? What are some blogs that do it right?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JULY 5, 2013

A hot topic of discussion among inbound marketers is how they think of topics to write about. Indeed, I''ve dreamt of blog posts I should write. a post about all the stupid 4th of July-themed posts we could write, and explaining why we decided not to write them. We decided not to write this because.

Custom Publishing 28

Custom Publishing Social Media Internet Marketing Inbound Marketing 28

Hubspot

NOVEMBER 15, 2010

As a marketing professional, I have to write constantly. And, the type of writing that I do usually consists of email message creation. Emails to current customers, emails to sales prospects, emails to friends of the company.emails, emails, emails. Marketing Takeaways: 1.

Small Business Marketing 28

Small Business Marketing Webinar Metrics Inbound Marketing Paper 28

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Cranking Out Content.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

SEPTEMBER 28, 2010

There are also inbound marketing software packages that have blog software included. Determine who your audience is going to be and why you are blogging. Think about what you are trying to accomplish with a blog. Write these personas down. This will help you target your audience and solid blog content.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Some ideas to get started include: Inviting an influencer to write a guest blog article.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

NOVEMBER 9, 2010

Newspaper moguls the world over: The writing is on the (status update) wall, and your paywall strategies may have to change. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study. Look for my notes on that shortly.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Go Beyond SEO

AUGUST 3, 2017

Lawyer Blogs. Writing a blog can be boring, time consuming, and a waste of time if it isn’t done right, so all the more reason to do it well. We’d rather see you write one post a month that is 1200+ words and really kicks-ass, than a few boring posts that are 200-300 hundred words that don’t say much.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Stop blindly writing content for your customers. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

NOVEMBER 5, 2010

Many marketers have bought into the idea that blogging is a valuable part of the overall inbound marketing strategy. Blogging builds thought leadership and credibility while becoming a powerful magnet for new visitors and leads for your business. Have these strategies worked for your business?

Blogger 28

Blogger Thought Leadership Inbound Marketing Webinar Metrics 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. That puts them in quite a pickle when tasked with creating offer content. Presentation Slides.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Webinar: Advanced Business Blogging.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

MARCH 24, 2011

But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do. This might work for some of our customers and for certain industries, but it's not for everyone. Understand Who Your Customers Are.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

JULY 9, 2012

Even if you love to write, building out a quality blog post when you've got a list of other to-dos and a set of meetings breaking up your day can be overwhelming. In fact, it's the most common response we hear from companies about the difficulty of blogging. Odds are you've been where I am now. Pretty impressive, eh?

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

JANUARY 30, 2012

At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Writing Ability. Socially Active. Online, at least.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Hubspot

MAY 20, 2010

The key to Internet Marketing is creating compelling content, which sounds easy enough. However, it can become difficult to consistantly think of new ideas for your business blog. Where should you look first if your goal is to determine what to write about next? Which topics deliver the greatest number of Page Views?

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. For many marketers, email is one of the most powerful tools in their inbound marketing toolbox. Email and Blogging/Social Media/PPC.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. But once companies master blogging, isn't there another way to expand content creation efforts on your website? That's a lot of content!

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JANUARY 18, 2012

We hear it all the time: "I know blogging is important, but." "But But I can't write." Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

MAY 27, 2010

Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles. It is also pictures, video’s, top 10 lists and answering your customers/prospects most frequently asked questions. Free Webinar: Blogging for Business.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28