Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

ClearVoice

JUNE 13, 2022

Your blog is the cornerstone of a solid content marketing strategy. In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Creating a successful blog takes a lot of effort. Successful blogs have clear strategies and goals. Your content focus is your external purpose.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

JANUARY 8, 2010

Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. Who should write for your blog?

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

MARCH 14, 2012

Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. I know people who blog like that.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. Harvard Business Review blogs.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

PureB2B

OCTOBER 20, 2021

Developing a content marketing plan is not as simple as it may seem. Yes, knowing that you should be into content marketing is the first step. No matter how good it is, nobody will read your content if you aren’t offering something valuable, spreading it, and pushing it like crazy. An Overview Content Marketing.

Content Marketing 140

Content Marketing Tips Planning Work Management 140

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Now please go sign up for my newsletter. How can you make your writing interesting, more like a good movie or book? Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Writing on the Web

MARCH 31, 2014

How can you develop more productive blog writing habits ? When are you going to stick to your content marketing calendar ? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. I tell myself I can do it later, before completing a writing task. Think about it.

Tips 100

Tips Product Work Management Marketing Management 100

Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility.

Creativity 100

Creativity Process Aggregators Paper 100

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. And we need a lot of them!

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? It’s great advice for any consultant and small business owner responsible for getting found.).

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Be consistent. Have a point of view.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Why can’t we have a report for our blogs? Or for e-newsletters? Or for overall Web content marketing?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs? I know people who blog like that.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Content should be focused on readers, not you and your business. Start everything you write online with a focus on customers and the problems that you can solve for them. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Scoop.it

MAY 25, 2021

But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO. Why is Blog SEO Important in 2021?

SEO 128

SEO Long Tail Marketing Keywords SERP 128

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Could the answer be to outsource the writing to a freelancer?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. I keep these checked to avoid any duplicate content issues.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. Yet, Jessica Mah created inDinero by basically stripping out all the bloated features of Quickbooks, and focusing on ease-of-use and low cost, for small businesses. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Writing on the Web

OCTOBER 30, 2014

Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. So what is your passion?

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Checkout this previous blog post for Subject Line Tips ).

Planning 100

Planning Marketing Plans Content Marketing Content 100

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Know your customers.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 16, 2015

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. For example, I get updates from a professional who writes about arguments with her husband.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts.

Personalization 100

Personalization Ning Business Content 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. But that’s not true. Draw a picture for them.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JUNE 4, 2010

What’s your positioning for your business? I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I don’t write financial or health topics. My business site is at ContentforCoachesandConsultants.com. How are you unique?

Positioning 100

Positioning Content Marketing Banners Content 100

Only B2B

FEBRUARY 9, 2018

Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. NOT WRITING CONSISTENTLY. One of the biggest mistakes you are making is NOT writing consistently. But, your business need leads to grow and expand.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Writing on the Web

AUGUST 26, 2011

If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

nDash

JULY 8, 2020

The returns on a content development process usually goes one of two ways. You could spend months investing in content marketing only to find that the traffic needle hasn’t budged leads aren’t pouring in the way you hoped. Or, you can see incremental successes that build over time and prove that those content investments were worth it.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52