The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
DECEMBER 20, 2012
At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog.
New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
AUGUST 25, 2014
First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." 7 Common Mistakes New Inbound Marketers Make.
The Simple Template for a Thorough Content Style Guide
FEBRUARY 6, 2012
Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. Section 4: Content Structure.
11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
DECEMBER 28, 2012
We see great examples in our inboxes, or even showcased in blog posts. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. 1) Emails About Your New Marketing Offers. 5) Co-marketing Emails.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. These are all common problems marketers have with lead generation. 9 Lead Generation Mistakes Marketers Need to Stop Making.
23 Types of Lead Gen Content to Put Behind Your Landing Pages
OCTOBER 21, 2014
What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. (We''ve A big part of building a killer content strategy is experimenting with new types of content.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.
How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week
SEPTEMBER 8, 2013
Most of the time when I''m reading about marketing, I like to actually learn something I can take away and implement. So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better.
Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
SEPTEMBER 27, 2013
After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. Back to Basics: Laying the Groundwork for Inbound. inbound marketing
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Want to Improve Your Blog Strategy? These days, anyone can publish a blog post.
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Blogging Daily
8 Things I Wish I Knew Before I Started Blogging
MARCH 10, 2014
And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Is blogging a challenge?
How to Transform Yourself Into an Agile Business Blogger
JANUARY 25, 2013
Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work.
Which Format Is Right for Your Next Blog Post?
JULY 19, 2013
And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. Examples: What in the Heck Is Co-Marketing?
25 Little Email Marketing Experiments That Deliver BIG Results
SEPTEMBER 24, 2012
We're always on your case about all these inbound marketing best practices. Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. Dynamic Content Email Tests.
The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
MARCH 21, 2012
MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do?
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Why bother with content?
20 Variables Every Marketer Should Be Testing
OCTOBER 7, 2011
We talk a lot about how marketing analytics is key to inbound marketing success. While we believe marketers should constantly be testing their marketing , the first step is identifying the different marketing variables you can test.
Seth Godin's Advice For Creating Remarkable Content
MARCH 24, 2011
This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Make Your Content Sharable. Free Download: Better Business Blogging in 2011.
Successful Industrial Websites Require Part DiY and Part.
Industrial Marketing Today
JUNE 15, 2010
I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. While it’s ok to post your blog posts to Twitter, etc., people are only going to listen if you provide valuable content. Un-clog your blog.