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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Blogging. Business Blogging.

New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid

Hubspot

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." 7 Common Mistakes New Inbound Marketers Make.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog.

11 Editorial Guidelines Every Business Blog Needs

Hubspot

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog.

How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Think back to the last digital marketing campaign that blew you off your feet. The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. 1) Personas.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack.

The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. Section 3: Personas.

Why You Should Publish Content for Entertainment Value Alone

Hubspot

If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Over 2 million blog posts are published to the web each day.

Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Hubspot

After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. Back to Basics: Laying the Groundwork for Inbound. inbound marketing

11 Copywriting Tips and Hacks to Make Your Content More Appealing

Writtent

Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. Content Creation Copywriting

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create.

8 Deep Questions to Define Your Blogging Strategy

Writtent

The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction.

The 5 "Must Haves" To Ignite A Lead Generation Blog

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. A Buyer Persona Focus.

Why You Should Consider Inbound BEFORE Your Next Site Redesign

Hubspot

There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. Redesigning your site first and then implementing inbound seems like the most logical approach. 2) Content Alignment.

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Want to Improve Your Blog Strategy? These days, anyone can publish a blog post.

5 Steps to Reduce the Pain of Starting a Business Blog

Hubspot

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketersblog for business.’ Write these personas down.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. A few things are required for effective blogging.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. What is effective content marketing?

Why A B2B Website Without A Blog Is Like A Car Without An Engine

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. That''s why a B2B website without a blog is like a car without an engine.

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Buyer Persona/s.

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20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

Hubspot

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers.

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How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Blogging Daily

How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. It is not just optimizing words within your marketing content.

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

A Marketer’s Guide to Content Curation

Hubspot

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. First, content creation is difficult. Integrating Curation Into the Content Mix.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But let's put a stop to this, shall we, marketers?

7 Epic Marketing Uses of LinkedIn Answers

Hubspot

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. One of the biggest opportunities for inbound marketers is LinkedIn's Answers platform. Then use those topics as fodder for your business blog.

Businesses That Blog Generate 2X More Email Traffic [New Data]

Hubspot

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Why bother with content?