Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

SmartBug Media

JANUARY 23, 2019

So how do you attract people looking for help relevant to your business? You need to create consistent, relevant content that’s meant to educate and engage your audience. This content should ultimately nurture them toward making an informed, confident decision, whatever that decision may be.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Webbiquity

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. Do Blog Posts Lead to Purchases? When we asked, "Have you ever purchased something from a company after reading a blog post from them?",

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Writing on the Web

APRIL 8, 2014

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Hubspot

JUNE 20, 2013

I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. Why doesn’t the inverted pyramid work for online marketing content?

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

JANUARY 2, 2015

When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles. Poor blog subscription rates. Authors with no identity.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

ClearVoice

DECEMBER 8, 2020

Organic content speaks to your current audience, while paid media speaks to potentially new fans. Organic content alone reaches 1-6 percent of your current audience. Paid and organic content are the perfect duo together. As you’re attracting potential customers, the next level of your funnel goes into your organic content.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Content has to be high quality and laser-focused to cut through the noise. HubSpot ). The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Content Marketing Institute ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. How about your email signature?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. However, even the best content can be hampered by bad design. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

DECEMBER 29, 2011

You believe in the importance of creating relevant and interesting content for your prospects to consume. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?) Tweet This Stat!

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

NOVEMBER 23, 2011

No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. Don't make another move.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. Remarkable Content – A mix of content is good. Keep content topical, informative, and non promotional.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords. Step 2: Set up a blog and start writing blog posts.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

OCTOBER 17, 2011

To truly increase their presence (especially their search presence ) on the web, they have to create and deliver content. The best way of doing this is by creating and maintaining a blog. For most businesses, this is about where the line of intelligent internet marketing stops. Get a blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. the options are numerous. But one type stands out from the rest. Introduce It.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

APRIL 5, 2018

Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Last, if your audience is active on Google+, it may be smart to add the Google +1 share button to your website -- particularly to articles on your blog. Google Webmaster Tools. Google AdWords Keyword Planner.

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

DECEMBER 5, 2011

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MARCH 28, 2019

So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). Essentially, it’s a piece of premium content you can use to entice someone to sign up for your list.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. The old ways of pushing out content is no longer effective. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Single Grain

DECEMBER 29, 2020

Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business. TABLE OF CONTENTS: Rand Fishkin. He frequently published unique, original content that you won’t find elsewhere. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

SEPTEMBER 28, 2010

Go to blogs in your industry and start reading. Place a few relevant comments on other blogs to get a feel for what it’s like to be out in the blogosphere. Blogging doesn’t have to be technical. Setting up a blog for your business is as easy as setting up a sub-domain or a sub-directory of your main website.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 4, 2013

If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. Content That Purely Entertains Has Its Place, Too.

Lead Scoring 28

Lead Scoring Lead Ranking Content Thought Leadership 28

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. Configure Your Blog. Reading another blog article.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

OCTOBER 14, 2010

With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. The second major problem with the rise of content marketing is noise.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Hubspot

JUNE 24, 2011

Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content's value.

Content 28

Content Storytelling Segmentation Inbound Marketing 28