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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

So it’s not surprising that 76% of b2b companies and 72% of b2c enterprises now have corporate blogs. Still—not every company that blogs realizes the medium’s full potential. How can you attract more sales prospects to your blog? Optimize your blog for search?

Why Business Blogging Works

Hubspot

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Blogging

Google Images: How to Add Great Images to Business Blogs

Writing on the Web

Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately?

Is Your Business Blog “Just Okay?” Here’s How to Change It

Writing on the Web

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. But few business people do this.

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

What Is Business Blogging? [FAQs]

Hubspot

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". to someone just getting started with inbound marketing. For instance, business blogging. What''s the difference between regular blogging and business blogging?

FAQ 46

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. When I started blogging in late 2003, there were about 1.5

7 Stats You Should Know About Business Blogging in 2015

Hubspot

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. Blogging

Stats 57

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. I think I enjoy blogging for other people more than I do for myself! So they call me and outsource their blogging with my services.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

Stats 133

What the Future Holds for Business Blogging

Hubspot

Lately, the whole marketing community is abuzz about content. The Content Marketing Deluge ," it''s definitely worth a look (we''ve embedded it below). Content quality makes or breaks successful business blogs -- and credible businesses.

5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Currently, you write three blog posts a week.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Then address those concerns on the blog.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Blog this on Blogger. Add this to Google Bookmarks.

Why Use Animated Videos on a Business Blog?

Writing on the Web

Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Visual content is processed 60,000 times faster than the written word.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Exhibit #2: Indium Corporation Blogs.

11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because not all blog readers are brand new visitors, right? 11 Smart Ways to Nurture Leads With Your Blog.

How to Launch and Grow a Business Blog From Scratch [SlideShare]

Hubspot

Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. I thought sure, I''ve been blogging for HubSpot for over two years. I spent days Googling "how to launch a new blog."

The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore

Writing on the Web

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent

Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music. Before business blogging existed, personal bloggers spent years publishing unique content to the web.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 91% of B2B marketers do, but only 36% do well? (No,

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What type of content is most effective? What do marketers rate as the single most valuable SEO tactic?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Stats 124

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Search for your business the way new prospects would search for you, without knowing your name.

7 Effective Ways to Market Your Business Blog

Writtent

billion pages each month – and that’s just on WordPress-hosted blogs! The concept of publishing content in real-time to the web has gone from an obscure pastime in the late 1990’s to the formidable force it is today. Building your first 1,000 blog followers is tough work.

35 Killer Blog Post Ideas for an Awesome Business Blog

Writtent

To build an awesome business blog, regular updates and original quality content are unquestionable. How do you come with content so magnetic it will both draw traffic and spark interest of prospects and clients to be shared everywhere online? Honest Friday Blog Series.

10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. Stupid Internet marketers who show us what not to do.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%.