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10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” Helpful blog posts will. Why not test it with the blog community first?

Trending Sources

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Blogging for Business: Persistence Pays.

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

Creating and maintaining a blog is time-consuming , which is why many business owners give up on it. However, sharing content with your audience can attract and support customers. That’s more referral traffic than Facebook and Twitter combined.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. Feed Your Blog Automatically to LinkedIn & Twitter.

The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore

Writing on the Web

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore.

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out.

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Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

The good news is that content marketing offers smaller companies a great opportunity to market against their large competitors at a fraction of the investment. One of the most powerful ways to harness the power of content marketing is through a business blog.

Why Every Business Blog Needs Evergreen Content

Hubspot

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. What Is Evergreen Blog Content?

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Why isn’t your blog attracting a higher level of traffic?

12 Reasons Your Business Blog Is Failing

Hubspot

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. 12 Reasons Your Blog is Failing. In business blogging, actionable content performs better.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Post user-generated content.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ?

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger.

How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. Use Social Media to Gauge Reactions Toward Your Content.

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Everything You Need to Sell Your Boss on Business Blogging

Hubspot

You believe in the importance of creating relevant and interesting content for your prospects to consume. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. This blog post (how meta is that?)

11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 11 Things to Do Before Publishing a Blog Post. Did you optimize the content?

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it!

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog.

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Business Blogging – Do You Have What It Takes?

Webbiquity

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4

Punk Chihuahua Reveals 4 Secrets to Better Blogging

Writing on the Web

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. An unusual photo, like a punk chihuahua, can be used as bait to draw readers’ eye into your blog post.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.”

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Over 2 million blog posts are published to the web each day.

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating.

Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. This is the most obvious way to make money blogging. If you’re just starting out blogging one of these is the best way to start. And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. 4) Selling blog merchandise.

Why You Should Publish Content for Entertainment Value Alone

Hubspot

If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience.

How to Create Content That Actually Resonates With Your Readers

Hubspot

Most content creators have probably felt like that puppy to the right. Y U NO LIKE BLOG POST? (I The task of not just creating content, but creating content that resonates with your readers, is a critical but difficult task to master. Deliver Content in the Right Format.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Is blogging coming back or trailing off? This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Digital Buzz Blog ).

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. Finding the Top 10 Business Blogs.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle.

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