Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. 7 Blog Writing Steps BEFORE You Check for Keywords.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

The Point

SEPTEMBER 23, 2015

Promote gated content offers on the blog. There’s no law that says that every blog post has to be standalone editorial content. If you just recorded a Webinar with a well-known speaker, or if you’ve published a new ebook, write a blog post about that same content and provide a link to the full version.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Webbiquity

APRIL 5, 2022

Drinkwine, God rest her soul) gets published on otherwise respectable sites, readers suffer from time wasted reading articles that don’t really tell them anything and the mental anguish of plodding through inexcusably dreadful prose. And it won’t help with your SEO. ” Affiliate sales support independent publishing.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Optinmonster

OCTOBER 29, 2023

Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month. On average, it takes about 4 hours to write a blog post.

Statistics 98

Statistics Paid Content Stats Blogger 98

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Marketing Insider Group

DECEMBER 30, 2015

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? Business blogging is no longer a nice-to-have for your company, it is a must for several […].

Practices 100

Practices SEO Best Practices Blogger 100

The Lead Agency

NOVEMBER 11, 2019

When you’re already working to maintain your own business blog, the thought of spending time writing articles for another one can seem overwhelming. The following are some of the reasons that guest posting is such an effective strategy, and one that you should definitely consider including in your digital marketing campaigns.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. Publisher by Nick Youngson CC BY-SA 3.0

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time.

SEO 159

SEO Keywords RSS Adwords 159

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Webbiquity

MAY 6, 2020

While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Further, barely half (53%) of marketers say blogging is their top content marketing priority. 36% publish one post per month or less. Create Engagement.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Run Scribe SEO tool and correct for searchability. Check email.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Writing on the Web

DECEMBER 26, 2012

Related posts: Using a Business Blog: Are You Hard to Find on the Web? 5 Reasons Content Marketing is Getting Harder. My Business Website: Content for Customers… or SEO? Business Blog: 4 Reasons to NOT Write Your Own. Content Marketing Tip: Use Ready-to-Publish Articles.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Webbiquity

OCTOBER 25, 2023

Some sites step it up a notch and create a documented content marketing strategy. With this acknowledgment of blogs as a business asset and the core of content marketing activities , it’s imperative to not just write haphazardly but to create a content strategy that will appeal to our target audience and drive results.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Writing on the Web

OCTOBER 3, 2013

Can you write a blog post and publish in under an hour? There’s usually too much for small business professionals to handle. Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. How about 20 minutes?

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Writing on the Web

JUNE 4, 2010

I also help coaches, consultants, authors, and other smart professionals with their online marketing. My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. All sorts of content on the web must be published in order to get found, get known and get clients.

Positioning 100

Positioning Content Marketing Banners Content 100

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Improve your search engine optimization (SEO) results. But how exactly do you write a great (or even good) B2C blog post? Share news and deals.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Social media sites are huge sources of traffic to blogs.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Content Marketing Institute

JANUARY 15, 2018

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. Youness Bermime, content writer, writersdo.com. I don’t need to read what’s already been published 300 times, says @YounessBermime. contentmarketing Click To Tweet.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? 6 Principles of Quality Content. during our recent client interviews.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. To me, a good blog is the best darned marketing tool on the planet!

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Hubspot

MAY 23, 2013

Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge ," it''s definitely worth a look (we''ve embedded it below).

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

BenchmarkONE

NOVEMBER 25, 2019

So, before you write content for your blog , you have to do your homework and research your target audience. If so, that research is broken down in your content marketing strategy document. This is where having an SEO strategy can really come in handy. Not Proofreading Before Publishing. Quality matters.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Webbiquity

JANUARY 22, 2014

But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlink, are no longer going to be effective (and by implication, may even lead to penalties or ranking degradation). It would make sense even in the absence of any SEO benefit (though there likely is, still, some).

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101