Content Marketing Institute

JANUARY 15, 2018

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? Jamie Glass, CMO and president, Artful Thinkers. You can have outstanding blogs when first published that ultimately turn (weak) because they are outdated. Rich Harris, founder and CMO, insomniagraphix.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Single Grain

DECEMBER 29, 2020

Dave Kellog has 10 years' of experience as a CEO, CMO and independent director… each. Joel York has over two decades' of experience creating and marketing B2B and SaaS software, and scaled six marketing, five product, and three sales organizations successfully. Looking to get better results for your SaaS business? . *

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Atomic Reach

JANUARY 3, 2019

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Martin Butters - Business and Social Media Director of markITwrite.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. There are many other things you can include on your blog , but if you start with the basics we've mentioned here, you'll be off to a great start.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

MAY 13, 2013

Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog , how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Here’s how. How to Fix 6 Critical Marketing KPIs When They''re Underperforming. 1) Customer Acquisition Cost (CAC).

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Convince & Convert

JUNE 15, 2010

Flowtown is perfect for small and medium businesses ( see my review here ). My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Rapleaf is better for larger companies. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141