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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 4 Business Blogging Best Practices by HubSpot Blog. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? Share this on Bebo. Tweet This!

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

That’s certainly not always the case, of course. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. But, HubSpot generates a good portion of our traffic from search engines now.

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Why Business Blogging Works

Hubspot

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

With that said, the blogging landscape has changed over the years. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A With all that said, blogs don't come without their disadvantages.

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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Aside from mentioning your brand, product, or service where it feels natural in your blog posts, you can also use hyperlinks to link out to product pages, or CTA buttons that draw slightly more attention to a product or offer without directing reader attention too far away from the blog post. Creating Your Blog Nurturing Process.

Purchase 101
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5 Critical Metrics to Measure Business Blog Performance

Hubspot

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.