Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

MAY 28, 2014

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

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Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Give you additional content ammunition for other channels, such as your social media accounts.

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Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. RwzFID via @ pamelump.

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Template Business Blogging Planning Buyer Personas 28

Industrial Marketing Today

FEBRUARY 17, 2011

Content includes: Understanding the industrial buy cycle. What inbound marketing with content will do for you. How to feed your sales funnel with a business blog. Integrating social media into industrial marketing. Key benefits of marketing automation.

Paid Search Agency 60

Paid Search Agency Top of Funnel Companies Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

DECEMBER 22, 2011

If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content. Deconstructing the Four Stages of the Industrial Buy Cycle. Small Manufacturers Use Social Media Effectively.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

Automating the “garbage in, garbage out” marketing approach benefits no one.” Achinta offers his industrial clients marketing for engineers by an engineer. { But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. Sort of the Kaizen of Inbound Marketing Automation.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). The success of outbound marketing does make sense in this context.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 22, 2010

Wilkinson , PhD, Associate Professor of Marketing at Montana State University Billings. You can buy the book from Amazon and visit his site at www.distributiontrap.com. Thomas calls this “The Distribution Trap.” He has co-authored a book by the same name with Timothy J.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Stratabeat ). Stratabeat ).

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Stats Business Blogging Enterprise Management Paid Search Agency 100

Industrial Marketing Today

MAY 7, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Lesson 3: Business Blogging. Confused about where to start with blogging?

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

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Rules Marketing Websites Marketing Automation Services Web 2.0 60