KoMarketing Associates

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4 Ways B2B Marketers Can Grow Their Retargeting List Size

KoMarketing Associates

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). What it means for B2B: You get more ad views across a more qualified list of sites (i.e., In other words, all places where the Google Display network sorely lacks a presence.

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Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. This offers such a good breakdown of why follower counts don’t matter. It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. 21 tips from 21 different people and they are all pretty good.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

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5 Ways to Crank Up Your Internet Marketing Blog’s Potential

KoMarketing Associates

. “Effective marketing initiatives have goals and measures of success,” says Lee Odden in a Top Rank Blog post. “Blogs as marketing and PR tools are no different. ” Revisit Your Keyword Strategy.