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    [Business Blogging] What’s New in Social? Video Takes Center Stage
    Ask users to vote on potential features you’re thinking about and a Finding a great audience with your business blog? Video Takes Center Stage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Marketers, take note.
    [Business Blogging] 13 Writing Rules to Ignore for Becoming a Legendary Content Creator
    Blogging is about developing a voice as a company or personal brand online, and opening up conversations between consumers and companies. Not only are traditional conclusions uncommon in great content marketing, there’s reason to believe they could be a terrible idea for your business blog. For more insight on how to end your content marketing with a bang, check out Top Writing Tips to Infuse Your Blog with Stickiness.
    [Business Blogging] Use Pull Marketing to Communicate with the SMB Market
    In his April 17, 2012 blog post at, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them.
    [Business Blogging] 8 Deep Questions to Define Your Blogging Strategy
    The majority of blogs aren’t a success. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. An equally dangerous mistake is to start publishing without knowing exactly what we’re doing… The technical aspect of blogging is certainly important to your success. You’ve got to have a firm grasp on the rules of grammar, know the basics of SEO, and understand a little bit about blogging metrics.
    [Business Blogging] Pinterest to Send Email When Pins Drop in Price
    Here’s an example from the Pinterest blog: image courtesy of Pinterest. This functionality is a smart move for Pinterest, as it not only makes the site more useful for their end users, but will be an added incentive for more businesses to have a presence on the photo-social site. You can learn more about using Pinterest for your biz on their Business Blog and in our How Pinterest Works for Your Business guide. © © 2013, VR Marketing Blog.
    [Business Blogging] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    The first explained that it had adopted the tagline from a “women in businessblog. Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Business Blogging] Organic Networking: 3 Tips for Natural Success
    When we reached altitude, she settled in to enjoy the view, and I whipped out my laptop to work on a blog for a custom homebuilder. After talking briefly about the advantages of retaining a content creation expert to write your business blog and the current state of the real estate market in her location, we exchanged cards and returned to our respective activities.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Business Blogging] A Lesson from Microsoft: Control Your Own Destiny
    In a blog article posted in December, Frank X. So even if you have a Website, videos, webinars, a blog and white papers, you should continuously ask if what you are saying is being understood, leaving an impression and making a difference. Related Posts: Banner ads are growing, and can contribute to ROI Is Blogging Right for my Business? The Benefits of a Business Blog The Four Keys of Social Marketing for Business.
    [Business Blogging] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K. To learn what made the top blogs on the list so successful, we reached out to some of the marketers who run them. Create blog content from these.
    [Business Blogging] The B2B Marketing Roundup: Week of December 19th - 23rd
    We hope you will enjoy our list of our favorite B2B marketing blog posts from the week. This week’s posts include tips for optimizing your business blog, social media predictions for 2012 and a great analogy between holiday parties and inbound marketing. Five Effective SEO Strategies to Optimize Your Business Blog. If you’ve taken the steps to start a blog for your business to develop thought leadership, this post will interest you.
    [Business Blogging] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. Who's Blogging What: Better Business Blogging in 2011. See Also: HubSpot Website Tools ; HubSpot Blogging Tools. How to Use Google+ for Business.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Business Blogging] 7 Tips to Hire the Best Freelance Writer
    Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines. Whether you are looking for a ghostwriter for your blog, a copywriter for your website, or a business writer to create smart marketing content, the following guidelines can help you find the best freelance writer for your needs. The post 7 Tips to Hire the Best Freelance Writer appeared first on Writtent Blog.
    [Business Blogging] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! Follow their lead and watch your business grow through blogging!
    [Business Blogging] Want to Dominate Organic Search? How Blogging Can Help
    We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. How to Improve Your SEO With Your Business Blog. 1) Blog.
    [Business Blogging] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 What this means is, if you’re running an internet marketing blog, you’d better make sure it’s a good one. As marketers, it’s easy to forget that our blog readers aren’t always looking for text-heavy articles to read.
    [Business Blogging] Thought Leadership: Marketing Engineering Services with Technical Articles
    Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). He was talking about his long journey in convincing upper management about the value of starting a business blog.
    [Business Blogging] 27 More Remarkable SEO Guides, Tips and Tactics
    How should SEO professionals strategically align frameworks for maximizing online visibility and business results? SEO Makeover for 2014: A Practical Guide for Businesses by Portent. ** 5 STARS. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. He concludes the post with a five-step process for optimizing not just rankings, but also bottom-line business results. 150 Blog Posts in 50 Days: Why Were Marketers Mad?
    [Business Blogging] 10 Social Media Marketing Mistakes Businesses Must Avoid
    When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. to identify hashtags that are related to your business. The focus on social media marketing is so high that some marketers forget the other assets of the business. Setting up and growing a business blog is critical to your brand’s long-term success. Guest post by Gary Dek.
    [Business Blogging] 7 Places to Find Quality Email Newsletter Templates
    If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel. According to the Litmus blog , each template is responsive and has been "thoroughly Litmus-tested" -- as in, they work for every email client, including Gmail and Outlook. If you had to guess, how many email newsletters do you think you're subscribed to? Twenty? Fifty?
    [Business Blogging] 30-Day Blog Challenge Tip #17: Use H1 Tags
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. An easy and natural way to do this is to simply name your blog (not the individual article) in the H1 style. Did you blog today?
  • HUBSPOT  |  MONDAY, JULY 29, 2013
    [Business Blogging] Tumblr Shuts Down Popular Blogger: Who's Next?
    Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material , it can -- and will -- shut down your account, erasing everything you’ve ever posted. When Tumblr shut down her account in June, she lost five years of work -- more than 100,000 posts across two separate blogs. Bohemea’s blog wasn’t aimed at a business audience. Companies like Denny’s and Oscar de la Renta operate active Tumblr blogs.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Business Blogging] How to Turn Your Blog Subscribers Into Valuable Business Leads
    it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential. What I''m talking about here is blog optimization. So how do you optimize your blog for every stage in the marketing funnel?
    [Business Blogging] 5 Blogs With Comments You'll Actually Want to Read
    Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place. That one blog post has 392 comments on it. Blogging
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Business Blogging] A Primer on Getting Started with Google+ Business Pages
    Considering Google is the largest search engine in the world it would only make sense that you create a Google+ business page. Not only is it smart because of the increase in social media exposure but Google gives its home grown social media site some preferential treatment when it comes to search engine results, and anything that helps in search results is good for business. The Benefits of a Business Blog.
    [Business Blogging] B2B BloggingTrends in 2011
    Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011?
    [Business Blogging] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts. If you publish infrequently or sporadically, Google assumes your blog is not a good resource for searchers. Link to Other Blog Posts.
    [Business Blogging] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges. What helped get everyone on board the blogging train? Engagement Many people who visit your blog may ultimately buy what you sell.
    [Business Blogging] How to Be a Spammer in 20 Simple Steps
    Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. Blogging. 8) Tag each blog post with no fewer than 37 tags. 9) If you're still worried readers and search engines won't know what your blog's about, help them by including several keywords that you want your blog post to rank for.
    [Business Blogging] 15 Reasons You Should Claim Your Google Authorship Markup
    Google Authorship is a unique markup that allows you to connect your Google+ account with your blog posts and website. Since Google Authorship makes your listing stand out with a picture, your blog posts will get a higher click through rate. Consequently, Google will rank you higher the next time one of your blog posts appears in an SERP. This works particularly well if you appear on multiple blogs. Blogging Content Strategy Social Media Marketing
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Business Blogging] Woes of a Literal Marketer: Link Bait [Cartoon]
    Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot
    [Business Blogging] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. Here’s a real life example of one of HubSpot’s compounding blog posts. Blogging Marketing Data featured-1 Daily Canonical
    [Business Blogging] 7 Writing Strategies to Boost Traffic on Your Blog
    Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. New blogs pop up every day. Want to increase traffic to your blog? Writing Strategies: 7 Ways to Boost Blog Traffic.
    [Business Blogging] 10 Marketing Stories You Might Have Missed This Week
    It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. 5 Hot Tips to Make Your Readers Fall in Love - Building an engaged readership for your blog is important. 1.07 - If you are trying to advertise on Facebook to build your fan base, check out this blog post that looks into research about the costs surrounding acquiring a fan.
    [Business Blogging] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Business Blogging] 11 Essential Elements of a Well-Designed Marketing Ebook
    Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers." We've also extended this tagging system to our blog. Do your ebooks have a consistent design that reflects your business' branding?
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Business Blogging] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. Sometimes, the best blogs are those that don''t let bells and whistles detract from good content. Blogging
    [Business Blogging] What Is an Email Workflow? [FAQs]
    It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. So you''ve got a marketing problem -- one that happens to the best of us. But once you get your leads in the door, they get stuck in your marketing funnel. They aren''t ready to buy your product or service just yet. so they don''t really have anywhere to "go" in your marketing process.
    [Business Blogging] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. What made you want to start your first blog?
    [Business Blogging] 5 Major Challenges Marketers Face (And How to Solve Them)
    Why It's a Challenge: Before you can start generating leads for your sales team to convert into customers, you have to actually get the attention of your audience and get people interested in your business, product, or service. Do you have a business blog? Use these tools to widen the top of your marketing funnel, and spread awareness about your business. But at first, many businesses hardly knew what to do in social media.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Business Blogging] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing. Feel free to also grab the embed code below the infographic if you'd like to publish it on your own website or blog.
    [Business Blogging] 10 Compelling Calls to Action to Brighten Your Blog
    Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle. Click here to download our free eBook Blogging for Beginners today! Blog Banners. There is absolutely nothing subtle about blog banners. Blog Pop-Ups.
    [Business Blogging] How Often Should Companies Blog? [New Benchmark Data]
    "Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? How Many Blog Posts Should You Publish Every Month?
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Business Blogging] How to Deal with Negative Comments [Marketing Cast]
    If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. If they leave a blog comment, comment on the same post. "If Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Business Blogging] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Sometimes, when I tell people that I blog for a living, they roll their eyes. See, people are quick to deem blogging as a no-brainer job. When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. Solution: Your blog posts should all serve larger company goals. The reason you''re blogging is to grow your business, so all of your blog post ideas should help serve those growth goals.
    [Business Blogging] The cure for Bloggus Interruptus
    Like anything, the more you blog, the better you get at it. For the past five years, I have blogged my butt off. For the first time since 2009, I turned it off for almost four weeks during an extended business/vacation trip to California, Australia, and New Zealand, I prepared for this trip for months by “writing ahead” so I could keep the posts coming to my readers. Blogging has become such a big part of my life that I wanted to see how I would react if it went away.
    [Business Blogging] 5 Benefits of Using a Blog Writing Service
    Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Blogging Content Creation
    [Business Blogging] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses? 97% of all consumers search for local businesses online. (An B2B PR Sense Blog ). Business Blogging Statistics and Facts.
    [Business Blogging] 11 Reasons Your LinkedIn Company Page Sucks
    This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors. Up until recently, the value of a LinkedIn Company Page was minimal.
    [Business Blogging] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Business Blogging] An Introductory Guide to Improving Your Local SEO
    For single location businesses, create a locally descriptive About Us page. Be the local authority for your industry -- I''d recommend going about it through regularly publishing blog content. And setting up a business blog if you don''t already have one.) Promote local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells. My Business Listing Manager.
    [Business Blogging] How to Overcome the 7 Most Crippling Blogging Challenges
    We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Take a look at the most common objections we hear to starting or maintaining a regular blogging regiment, and learn how you can overcome those impediments to become a business blogging rock star.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Business Blogging] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. In this blog post you will learn how to tweet multiple days every day without dedicating all of your time to Twitter.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Business Blogging] 9 Ways to Measure Content Marketing Success
    If you’re not focusing on SEO and conversion-optimized landing pages and lead generation content like eBooks in addition to blogging, it’s time to expand your repertoire. What’s the secret to taking your little business blog, and transforming it into a content powerhouse? To learn a bit more about how we do that, check out this blog. Are you reaching your content marketing goals?
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Business Blogging] Think You Know Who Your Competitors Are? You Might Be Missing a Few
    But you might be missing some key competitors that are impacting the growth of your business and taking away what I like to call "internet market share.". In some ways, they''re even more dangerous to the growth of your business than your regular competitors, because 1) they often go unnoticed since your sales organization isn''t competing with them for actual customers, and 2) they might have different business models that enable them to compete on content in a way you can''t.
    [Business Blogging] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell.
    [Business Blogging] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. So how can you use add-ons to enhance, not inhibit, your blog''s performance? Here''s a rundown of the common blog widgets, plugins, and add-ons you should consider adding to your blog.
    [Business Blogging] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Only Include Links to Your Own Blog. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. Add a Twitter badge to your website, and even add a feed of your tweets to your blog.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Business Blogging] 10 Free Tools Every Business Blogger Should Bookmark
    As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. when a reader clicks that orange, hyperlinked "Tweet This Stat" anchor text while in the blog post.
    [Business Blogging] Why the Blog Post Is the New Ad Unit
    Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Business Blogging] Which Format Is Right for Your Next Blog Post?
    And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. So in this post, I''m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you''ve got milling around in that head of yours. Choices are hard.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Business Blogging] Google+ Local Replaces Google Places: What Local Businesses Should Know
    Surprise, local businesses! If you're a local business who's curious about just what's happening with your Google Places page -- or if you're simply curious about the new Google+ Local pages -- here's what you should know. You'll also notice a business' overall Zagat score(s) on a 0-30 point scale, which may be broken down into various categories depending on the business. Furthermore, users can also indicate costs associated with the business (e.g.
    [Business Blogging] Guest Blogging: Just How Important Is It?
    Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. Think about some of your favorite blogs to read.
  • WRITTENT  |  THURSDAY, MAY 23, 2013
    [Business Blogging] 10 Great Advantages of Outsourcing Content Creation
    Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. hiring temporary workers for busy seasons or projects. By outsourcing your blog posts, articles, newsletters , and other content projects, you can be more flexible with your budget and your content marketing calendar. For example, short content pieces like blog posts and articles often take a week or less.
    [Business Blogging] Convert Facebook Likes into Sales with These 4 Simple Steps
    Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Business Blogging] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts. Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts. Step 2: Set up a blog and start writing blog posts.
  • WRITTENT  |  FRIDAY, JULY 12, 2013
    [Business Blogging] Hollywood-Style Taglines, Coffee Shops and Other Brilliant Content Strategy Insights
    Your Business Blog: The Corner Coffee Shop. If your content marketing isn’t driving return on investment, you may need to transform your blog into more of a hangout, sort of like a coffee shop. Your small business strategy should focus on being welcoming in the same way that a coffee house is, in order to bring people back after their first visit. How do you make your business blog a more welcoming place for first-time website visitors?
    [Business Blogging] Getty's New Free Stock Photos Come With a Price
    If the image can be embedded (not all can), you will see a little button with brackets underneath the photo: Then a popup comes up with the embed code and a preview of how the image will look on your blog or website: Copy the code onto your site, and you should be good to go. If you''re running a blog for your company, you most likely fall under a "commercial" property. Think about your typical business blog.
    [Business Blogging] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    So, apparently, there’s a show on Disney Channel called Dog With a Blog. and two, “literally everyone has a blog now, don’t they?”. With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Think your blog is missing something? To paraphrase another Disney classic, just look for these blog necessities; these simple blog necessities.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Business Blogging] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future.
    [Business Blogging] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 9) Post something to your Facebook business page every five minutes. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. Just blog whenever you feel like it.
    [Business Blogging] How to Choose a Solid Topic for Your Next Blog Post
    It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. Before you start writing anything for your blog, you need to figure out what a great blog topic looks like for your business, and whether what you have on your hands is something you should. However, a topic is not enough to start blogging.
    [Business Blogging] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. Blogging is one of the oldest forms of social media and is not generally considered a high-growth field.
    [Business Blogging] Everything Marketers Need to Measure and Prove Content ROI
    But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success. Businesses can use them to educate attendees about a number of things, from industry best practices to the capabilities of their products/services.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business Blogging] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. But instead of throwing all 120 amazing data points at you, in this blog post we wanted to highlight what we felt were some of the most interesting data points from the presentation. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.
    [Business Blogging] What if Your Marketing Shut Down for a Month?
    21 days without being in business? Whether you''re reading this as a business owner or a marketer, I think you might have already wondered something along these lines yourself. Note: If you''re an ecommerce business, we''ve written a post over on our new Inbound Ecommerce blog that outlines exactly how today''s shutdown could affect your business. 69% of HubSpot''s blog post visits in July were to posts published prior to July. Well folks, it happened.
    [Business Blogging] Building Your Brand Strategy
    It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going to be reflected in all aspects of your communication – whether that’s via website, email, social media or even a blog. One of the principal shortcomings of businesses is failing to firmly establish a RECOGNIZABLE BRAND. What’s more, videos are commonly shared and easier to recall than equivalent text descriptions of a business.
    [Business Blogging] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Why understanding and finding your industries influencers is key to your blogging success. Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. Mutually beneficial pitches are always more like to get read and written about on their blog. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done!
  • WRITTENT  |  WEDNESDAY, MAY 14, 2014
    [Business Blogging] 27 Writing Mistakes that Are Costing You Clients and Cash
    Forget about all your blog marketing and traffic generation efforts. Because if all the traffic you’re generating is being led straight into a blog full of and overflowing with any of these 27 writing mistakes, you’re just cheating yourself out of new clients and, therefore, more cash. In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online.
    [Business Blogging] Translate Features into Benefits if You Want Your Marketing.
    I found this one from Michael Fortin’s blog. He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I will visit this blog regularly.
    [Business Blogging] Top 100 Marketing Blogs [HubSpot Hot 100]
    Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Hopefully the HubSpot Hot 100 list will make it easier for marketers to discover new blogs to build their online marketing expertise.
    [Business Blogging] Learn from my mistakes: Use Internetiquette to win online business!
    Birkenbihl , a famous business coach in Germany who unfortunately died recently, came up with a great way to deal with offline / online deals. The post Learn from my mistakes: Use Internetiquette to win online business! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Blogging best practices business relationships Writing best practices client communication communication mars dorian negotiation
    [Business Blogging] 8 Marketing Lessons From Online Dating
    While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. We often advise businesses to visit other departments and showcase the knowledge hidden within the organization. You can do that in the form of blog posts, industry reports, short videos. Read their blog with dating advice.
    [Business Blogging] Our Favorite Internet Marketing Blog Posts of 2012
    21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface.
    [Business Blogging] Should Publishers Blog?
    Once upon a time, blogging was considered amateur. The biggest value proposition that blogging brought to the table was the democratization of great ideas. Anyone could launch their own blog and start writing--there was no formal education or media job required. That’s why blogging caught on. Today, mainstream media companies are harnessing the power of blogging. Now, you have no excuses to say that ‘blogging isn’t for you.’ So, Should Publishers Blog?
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Business Blogging] How to Write the Best Blog Post EVER
    Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts. Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever. Part of writing amazing content is being willing to ignore previous assumptions of blogging best practices. Blogging is an iterative process.
    [Business Blogging] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    Don’t overlook Twitter as a way to attract customers to your business! Facebook Now Includes Business Pages in Local Mobile Search Results. These updates provide local businesses with an even better opportunity to get discovered by Facebook mobile users. Now, users will not only see which of their friends have checked in at specific places, but they'll also be able to discover places and businesses that are nearby (kind of like Foursquare, huh?).
    [Business Blogging] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web. This no-frills platform for creating business diagrams can help you communicate organization and basic data internally or externally. A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. It’s still good, but it lacks the mass appeal.
    [Business Blogging] How to Come up with Blog Post Ideas that Make Your Readers Rave
    Whether you’re blogging daily or twice weekly, you’re pretty much bound to hit a major creative block at some point. To help you create an editorial calendar that your readers will love, we’ve compiled a list of ideas to help you develop topics that will boost your metrics: Use Your Blogging Metrics. The most reliable guide for determining topics your readers go crazy over is your own historical blogging metrics. Blogging
    [Business Blogging] The Top 20 Places Your Business Needs to Be Listed Online
    Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Business listings appear in Google Maps.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business Blogging] An Open Letter to the Anonymous Unfulfilled Social Media Strategist
    They care about having a real business impact. You don''t have to wait for the light at the end of the metaphorical tunnel for companies like this -- lots are already in business using social media (among other channels) to drive real results in creative ways. link] Are you well-versed in business #blogging etiquette?
    [Business Blogging] The Simple Template for a Thorough Content Style Guide
    Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. This will be particularly important if you outsource content creation or rely on many contributors to keep your business blog running. For example, when talking about proper formatting, include a visual example of a well-formatted blog post with call-outs that detail why the elements therein are successful.
    [Business Blogging] Industrial Blogs for Lead Generation Using Inbound Marketing
    There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. You could write a blog post titled “Injection molding using engineered resins for automotive products.”
    [Business Blogging] 8 dead easy steps for writing a blog in less than an hour
    Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. If you really need to get your blogging time down to less than an hour, we can help.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Business Blogging] The Foolproof Formula for Writing a Solid Blog Post [Template]
    You know blogging is critical, paramount, indispensable to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. After you read this post, there is absolutely no reason you can't blog every single day , and do it quickly. The Blogging Formula.
    [Business Blogging] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. This offers marketers the opportunity to create and display sharp-looking calls-to-action for their business page's followers as well as a great opportunity to share your message visually. Add Your Blog Posts to Your Page. Are you making the most out of your Google + business page ?
    [Business Blogging] The Anatomy of a Lead-Generating Website
    As a result, your business won't be able to grow at a healthy rate. Do you have lead generation CTAs on each of your blog posts? (Do Do you have a blog at all?). You'll find useful tips in here whether you're coming from a startup generating leads from scratch, or from a well-established business looking to tighten up your website to increase conversions. Forms are the crux of any business' lead generation efforts. blog post).
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Business Blogging] 7 Ways to Use Social Media to Rock Your Next Event
    I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media! For smaller events -- or even larger events with busy people -- Google+ can be a great tool. The season of events is upon us!
    [Business Blogging] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Blogging Dail
    [Business Blogging] The Ultimate Facebook Marketing Cheat Sheet
    And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Business Blogging] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.
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