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  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Business Blogging] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Sometimes, when I tell people that I blog for a living, they roll their eyes. See, people are quick to deem blogging as a no-brainer job. When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. Solution: Your blog posts should all serve larger company goals. The reason you''re blogging is to grow your business, so all of your blog post ideas should help serve those growth goals.
    [Business Blogging] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses? 97% of all consumers search for local businesses online. (An B2B PR Sense Blog ). Business Blogging Statistics and Facts.
    [Business Blogging] 11 Reasons Your LinkedIn Company Page Sucks
    This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors. Up until recently, the value of a LinkedIn Company Page was minimal.
    [Business Blogging] How to Overcome the 7 Most Crippling Blogging Challenges
    We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Take a look at the most common objections we hear to starting or maintaining a regular blogging regiment, and learn how you can overcome those impediments to become a business blogging rock star.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Business Blogging] How to Deal with Negative Comments [Marketing Cast]
    If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. If they leave a blog comment, comment on the same post. "If Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!
    [Business Blogging] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Business Blogging] An Introductory Guide to Improving Your Local SEO
    For single location businesses, create a locally descriptive About Us page. Be the local authority for your industry -- I''d recommend going about it through regularly publishing blog content. And setting up a business blog if you don''t already have one.) Promote local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells. My Business Listing Manager.
    [Business Blogging] Don’t Take “Selling” Out of Content Marketing
    And that is… content marketing must deliver a real business value. Let’s not kid ourselves; business is war, especially in today’s hyper-competitive global marketplace. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. These are all great at soft selling without irritating the customer.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Business Blogging] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. In this blog post you will learn how to tweet multiple days every day without dedicating all of your time to Twitter.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Business Blogging] Think You Know Who Your Competitors Are? You Might Be Missing a Few
    But you might be missing some key competitors that are impacting the growth of your business and taking away what I like to call "internet market share.". In some ways, they''re even more dangerous to the growth of your business than your regular competitors, because 1) they often go unnoticed since your sales organization isn''t competing with them for actual customers, and 2) they might have different business models that enable them to compete on content in a way you can''t.
    [Business Blogging] 3 Ways to Inject Personality Into Your Content
    Here’s what my blog skeleton looks like: . You can make a skeleton for any kind of content you’re creating – blog posts, videos, case studies , ROI calculators , podcasts, webinars… etc. You run the risk that someone happening upon your blog won’t resonate with the brand personality you’ve chosen. In the case of a business blog, “your real life” might mean “your company” or “your customers” – just make sure it’s relatable for your audience. .
    [Business Blogging] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. So how can you use add-ons to enhance, not inhibit, your blog''s performance? Here''s a rundown of the common blog widgets, plugins, and add-ons you should consider adding to your blog.
    [Business Blogging] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Only Include Links to Your Own Blog. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. Add a Twitter badge to your website, and even add a feed of your tweets to your blog.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Business Blogging] 10 Free Tools Every Business Blogger Should Bookmark
    As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. when a reader clicks that orange, hyperlinked "Tweet This Stat" anchor text while in the blog post.
    [Business Blogging] 6 Ways to Go Interactive Without Spending $2.5 Million
    Embed a Survey in Your Blog. Most business blogs are one-way conversations. This turned out to be a winning strategy: the game generated over 300 net new leads for Unitrends and contributed to $300,000 in closed new business for the company. Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square.
    [Business Blogging] Why the Blog Post Is the New Ad Unit
    Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Business Blogging] Which Format Is Right for Your Next Blog Post?
    And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. So in this post, I''m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you''ve got milling around in that head of yours. Choices are hard.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Business Blogging] Google+ Local Replaces Google Places: What Local Businesses Should Know
    Surprise, local businesses! If you're a local business who's curious about just what's happening with your Google Places page -- or if you're simply curious about the new Google+ Local pages -- here's what you should know. You'll also notice a business' overall Zagat score(s) on a 0-30 point scale, which may be broken down into various categories depending on the business. Furthermore, users can also indicate costs associated with the business (e.g.
    [Business Blogging] Guest Blogging: Just How Important Is It?
    Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. Think about some of your favorite blogs to read.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Business Blogging] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts. Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts. Step 2: Set up a blog and start writing blog posts.
    [Business Blogging] Our Favorite Internet Marketing Blog Posts of 2012
    21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface.
    [Business Blogging] Getty's New Free Stock Photos Come With a Price
    If the image can be embedded (not all can), you will see a little button with brackets underneath the photo: Then a popup comes up with the embed code and a preview of how the image will look on your blog or website: Copy the code onto your site, and you should be good to go. If you''re running a blog for your company, you most likely fall under a "commercial" property. Think about your typical business blog.
    [Business Blogging] How to Choose a Solid Topic for Your Next Blog Post
    It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. Before you start writing anything for your blog, you need to figure out what a great blog topic looks like for your business, and whether what you have on your hands is something you should. However, a topic is not enough to start blogging.
    [Business Blogging] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 9) Post something to your Facebook business page every five minutes. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. Just blog whenever you feel like it.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Business Blogging] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future.
    [Business Blogging] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. Blogging is one of the oldest forms of social media and is not generally considered a high-growth field.
    [Business Blogging] Everything Marketers Need to Measure and Prove Content ROI
    But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success. Businesses can use them to educate attendees about a number of things, from industry best practices to the capabilities of their products/services.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business Blogging] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. But instead of throwing all 120 amazing data points at you, in this blog post we wanted to highlight what we felt were some of the most interesting data points from the presentation. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.
    [Business Blogging] Building Your Brand Strategy
    It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going to be reflected in all aspects of your communication – whether that’s via website, email, social media or even a blog. One of the principal shortcomings of businesses is failing to firmly establish a RECOGNIZABLE BRAND. What’s more, videos are commonly shared and easier to recall than equivalent text descriptions of a business.
    [Business Blogging] What if Your Marketing Shut Down for a Month?
    21 days without being in business? Whether you''re reading this as a business owner or a marketer, I think you might have already wondered something along these lines yourself. Note: If you''re an ecommerce business, we''ve written a post over on our new Inbound Ecommerce blog that outlines exactly how today''s shutdown could affect your business. 69% of HubSpot''s blog post visits in July were to posts published prior to July. Well folks, it happened.
    [Business Blogging] Thought Leadership: Marketing Engineering Services with Technical Articles
    Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). He was talking about his long journey in convincing upper management about the value of starting a business blog.
    [Business Blogging] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Why understanding and finding your industries influencers is key to your blogging success. Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. Mutually beneficial pitches are always more like to get read and written about on their blog. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done!
    [Business Blogging] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    So, apparently, there’s a show on Disney Channel called Dog With a Blog. and two, “literally everyone has a blog now, don’t they?”. With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Think your blog is missing something? To paraphrase another Disney classic, just look for these blog necessities; these simple blog necessities.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Business Blogging] How to Write the Best Blog Post EVER
    Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts. Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever. Part of writing amazing content is being willing to ignore previous assumptions of blogging best practices. Blogging is an iterative process.
    [Business Blogging] Should Publishers Blog?
    Once upon a time, blogging was considered amateur. The biggest value proposition that blogging brought to the table was the democratization of great ideas. Anyone could launch their own blog and start writing--there was no formal education or media job required. That’s why blogging caught on. Today, mainstream media companies are harnessing the power of blogging. Now, you have no excuses to say that ‘blogging isn’t for you.’ So, Should Publishers Blog?
    [Business Blogging] Top 100 Marketing Blogs [HubSpot Hot 100]
    Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Hopefully the HubSpot Hot 100 list will make it easier for marketers to discover new blogs to build their online marketing expertise.
    [Business Blogging] 8 Marketing Lessons From Online Dating
    While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. We often advise businesses to visit other departments and showcase the knowledge hidden within the organization. You can do that in the form of blog posts, industry reports, short videos. Read their blog with dating advice.
    [Business Blogging] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    Don’t overlook Twitter as a way to attract customers to your business! Facebook Now Includes Business Pages in Local Mobile Search Results. These updates provide local businesses with an even better opportunity to get discovered by Facebook mobile users. Now, users will not only see which of their friends have checked in at specific places, but they'll also be able to discover places and businesses that are nearby (kind of like Foursquare, huh?).
    [Business Blogging] The Simple Template for a Thorough Content Style Guide
    Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. This will be particularly important if you outsource content creation or rely on many contributors to keep your business blog running. For example, when talking about proper formatting, include a visual example of a well-formatted blog post with call-outs that detail why the elements therein are successful.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business Blogging] An Open Letter to the Anonymous Unfulfilled Social Media Strategist
    They care about having a real business impact. You don''t have to wait for the light at the end of the metaphorical tunnel for companies like this -- lots are already in business using social media (among other channels) to drive real results in creative ways. link] Are you well-versed in business #blogging etiquette?
    [Business Blogging] Why B2B Influencer Marketing is Your Next Big Thing
    These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet. I’ve also seen businesses reach out on social media through direct messages if the influencer is already following them.
    [Business Blogging] 8 dead easy steps for writing a blog in less than an hour
    Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. If you really need to get your blogging time down to less than an hour, we can help.
    [Business Blogging] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Especially for businesses that have the luxury of sizable marketing teams. Even among the largest enterprises, the majority of marketers are part of small business units that receive limited funding each quarter and must make magic happen on a shoestring. Since your budgets and headcount are likely limited, most of the content needs to be written by you … or by internal resources who already are busy as hell.
    [Business Blogging] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. This offers marketers the opportunity to create and display sharp-looking calls-to-action for their business page's followers as well as a great opportunity to share your message visually. Add Your Blog Posts to Your Page. Are you making the most out of your Google + business page ?
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Business Blogging] The Foolproof Formula for Writing a Solid Blog Post [Template]
    You know blogging is critical, paramount, indispensable to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. After you read this post, there is absolutely no reason you can't blog every single day , and do it quickly. The Blogging Formula.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Business Blogging] 7 Ways to Use Social Media to Rock Your Next Event
    I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media! For smaller events -- or even larger events with busy people -- Google+ can be a great tool. The season of events is upon us!
    [Business Blogging] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Blogging Dail
    [Business Blogging] The Ultimate Facebook Marketing Cheat Sheet
    And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Business Blogging] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    But even though a lot of marketers are using landing pages to convert their visitors into business leads, many fail to put the promotional muscle behind driving traffic to them. Once you create CTAs for your landing pages, use them - - on appropriate website pages , blog articles, in social media, email marketing, etc. To learn what you should about using QR codes in your marketing, check out this helpful blog post. 9) Blog Posts and Social Sharing Buttons.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Business Blogging] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.
    [Business Blogging] B2B Marketing Calls-to-Action (CTAs) Won’t Kill a Cute and Fluffy Puppy
    It’s been a while since I’ve utilized my trusty pink highlighter on a business book. For example, their introductory page to Chapter 7, on business blogging, states: “It’s okay if you don’t have a blog yet. While the takeaways are too numerous for one blog post, here are my Top 3 Learning Lessons from The B2B Social Media Book : LESSON ONE: Could Social Media be better suited for B2B than B2C?
    [Business Blogging] Content Curation Grows Up, Original Content Still Key
    This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers. Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs. Junta42 Find us © 2009 - 2011 Z Squared Media, LLC | All Rights Reserved Admin Blog WebMastered by All in One Webmaster.
    [Business Blogging] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. So it got me wondering: Are end-of-post CTAs really the best way to generate leads from our blog?
    [Business Blogging] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    The emails are filled with articles, tips, and tutorials on a personal finance topic of your choosing, from how to start investing to building your business. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. How do you convert blog readers into leads? Because SlideShares, like blog posts, are great for traffic. What does being in a "content rut" mean to you?
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Business Blogging] Are You Bungling Your Blog Homepage Design?
    When you''re first starting a blog for your business, it''s easy to forget about its homepage design. You''re focused on getting posts up on the blog so you can start ranking in search. To help you get your business blog off to the right start (or revamp it if it wasn''t set up correctly in the first place), keep on reading, We''ll dig into the biggest mistakes companies can make with their blog homepage designs so you can avoid these same pitfalls.
    [Business Blogging] The Anatomy of a Lead-Generating Website
    As a result, your business won't be able to grow at a healthy rate. Do you have lead generation CTAs on each of your blog posts? (Do Do you have a blog at all?). You'll find useful tips in here whether you're coming from a startup generating leads from scratch, or from a well-established business looking to tighten up your website to increase conversions. Forms are the crux of any business' lead generation efforts. blog post).
    [Business Blogging] A sustainable process for optimized content marketing and brand publishing
    Everyone is busy. Not only does the site benefit through increased business, but also all non-paid programs can benefit from this intentional internal linking. Apart from large campaign-specific content initiatives, most brand publishing will be on a much smaller scale – updates to product copy, derivative blog posts from an ebook, whitepapers to accompany email promotions, etc. You spend a lot of time researching, planning, and creating all kinds of content online.
    [Business Blogging] 3 Tips to Help Content Marketers Understand Sales Cycles
    If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. Whether you sell software or commercial cleaning services, other businesses likely comprise your client base. Photo credit: Wikipedia.
    [Business Blogging] Businesses That Blog Generate 2X More Email Traffic [New Data]
    Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. These numbers show that blog emails and traditional emails from customers who blog, taken as a whole, generate more traffic than traditional emails from customers who don't blog.
    [Business Blogging] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. This is important to know because it helps businesses understand which keywords are driving the most traffic, leads, and customers so they can develop better-informed content and keyword strategies. You know how we're always on your case to measure your marketing? Get in good with your analytics ?
    [Business Blogging] 3 Things to Consider When Hiring a Blog Ghostwriter
    Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. You need a strategy for your blog.
    [Business Blogging] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Blogging/Social Media/PPC. If you've scheduled a dedicated send to your entire database to promote your new ebook, align that promotion with other channels such as your blog, social media accounts, and PPC campaigns. Social Media and Blogging. SEO and Blogging.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Business Blogging] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    Just because someone subscribes to your blog or newsletter doesn’t mean they’re immediately ready for a call from your sales team -- no matter how friendly Jason or Julie is on the phone. They want an un-intrusive and gradual way to get to know your content and your business. subscribers to your business blog).
    [Business Blogging] 7 Epic Marketing Uses of LinkedIn Answers
    With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. LinkedIn Answers allows members to ask and answer business-related questions. A big part of successful business blogging is starting with a strong idea that resonates with your target audience.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Business Blogging] Not Getting What You Want From Blogging? Ask These 11 Questions
    You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Want to Improve Your Blog Strategy? In order for people to read your blog, they need to be able to find it. Guest blogging. You did it.
    [Business Blogging] 10 Genius Ideas That Changed Marketing Forever
    Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. 2) Blogging. but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." A blog is a long-term marketing asset that brings traffic and leads to your business. companies use blogs for marketing purposes.
  • NUSPARK  |  THURSDAY, JUNE 14, 2012
    [Business Blogging] Case Studies; How to Get Them Approved and Presented Publicly
    The company has been especially successful with the use of infographics, which have gotten extensive pickup from all across the Interwebs and have more than doubled referral traffic to the web site from 20% to 46% of all traffic (this is not search traffic – this is traffic from blogs, news stories, and social media). If the story gets used by someone, chances are they will pick up any background statements about the client’s business without making any changes.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Business Blogging] The Sales Game Has Changed: Here's How to Adapt
    His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.
    [Business Blogging] What to Do When Facebook Goes Down
    This, without a doubt, should make you feel pretty reassured of your marketing plans if you''re using your website now to its fullest abilities -- like, say, starting a business blog , building landing pages that house amazing offers , and optimizing your site for SEO and lead generation. Take your blog, for instance. And if you need a boost immediately, guess what -- you can blog right now !
    [Business Blogging] Think Like a Publisher: 3 Tips to Generate More Leads
    Believe it or not, businesses that have a strong inbound marketing strategy are very similar to sites that make their money from pay-per-click advertising. Think about it: both types of business are trying to attract a lot of quality traffic and they both are trying to generate revenue. As a business owner or marketer looking to increase revenue, it is critical to boost the flow of new inbound leads to drive revenue growth.
    [Business Blogging] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck. Blogging takes time.
    [Business Blogging] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Blog Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.
    [Business Blogging] 10 Amazing Blogs About Blogging to Start Reading NOW
    With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome. So what blogs should you be reading? 10 Blogs About Blogging You Should Be Reading.
    [Business Blogging] Translate Features into Benefits if You Want Your Marketing.
    I found this one from Michael Fortin’s blog. He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I will visit this blog regularly.
    [Business Blogging] How to Write a Terrible, Horrible, No Good, Very Bad Blog Post
    So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. So if you want to kiss that SEO juice and those precious blog leads goodbye (or if you just want to learn what to avoid), here are our top 10 tips for writing a terrible, horrible, no good, very bad blog post.
    [Business Blogging] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?
    [Business Blogging] Want Hordes of Raving Fans? 7 Content Best Practices to Follow
    While the former is something almost all marketing teams strive to get more of, developing the latter is key to growing your business. Check out this blog post.). Buffer’s blog has a distinctive image style. On the Worn Wear blog, you can read user-submitted stories about their Patagonia products, like this one: Here’s what Jack Wilson, pictured on the left, wrote: Before the trek I went shopping for cold weather clothing. Tip: Be transparent about business and life.
    [Business Blogging] Unleashing Creative Collaboration to Produce More, Better Content
    He’s better known as an actor with credits ranging from the TV sitcom 3rd Rock from the Sun to blockbuster hits like Inception , but Joseph Gordon-Levitt keeps himself busy with a project known as HitRecord. Businesses have shown some interest in this creative model, but the results have been mixed. When you’re writing a business blog post, only one set of hands can be doing the typing.
    [Business Blogging] Industrial Blogs for Lead Generation Using Inbound Marketing
    There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. You could write a blog post titled “Injection molding using engineered resins for automotive products.”
    [Business Blogging] Relationship Marketing Messages that Work: How to Use Send-Out Cards
    I’m someone who puts off marketing (apart from blogging) until after I finish my client work. This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. I’m just saying that one marketing tool isn’t enough, even if it is business blogging. As a small business professional, doing everything isn’t possible, of course.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Business Blogging] 4 Simple Newsjacking Formulas for Content Teams of Any Size
    In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. On our blog, we often try to newsjack stories that could inform, and/or help marketers. So here are the four main ways you can newsjack with your business blog. This is the type of newsjack we do most often on the HubSpot blog.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Business Blogging] 5 Data Futurists to Follow on Medium Right Now
    Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Longtime tech writer for rags like Wired and Newsweek, Steven Levy is the founder and editor of the Medium-hosted (and Condé Nast acquired) technology and business blog, Backchannel. Big Data blog Startup technologyLong before there was Medium , people relied on clay tablets to document thoughts and theories.
    [Business Blogging] 5 Lessons of Enchantment from @GuyKawasaki [Interview]
    Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers' minds? In his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions , Kawasaki explains how any business can enchant like the most powerful and engageing brands in the world. What are some examples of businesses that you find to be enchanting?
    [Business Blogging] 9 Ways to Encourage People to Comment on your Blog
    A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. Additionally, your blog gives you the opportunity to establish yourself or your company as an industry leader, gives you a platform to network with your industry peers, and allows you to generate buzz in social media. Close Each Blog Post with a Question.
    [Business Blogging] 7 Things Blogging Does [Plus a Free EBook]
    According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web. The ebook includes advice and commentary from blogging experts including Tamar Weinberg , Mitch Joel , Joe Pulizzi as well as others.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Business Blogging] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
    Luckily, this blog post can serve as your reference next time you create a new CTA or modify an existing one. Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Business Blogging] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you're a business on LinkedIn, it can also be a fantastic marketing tool. 4) Take advantage of the blog/website links on your LinkedIn profile.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Business Blogging] Inbound Marketing Explained in 6 Simple Analogies
    Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. So we're using this blog post to share those inbound marketing analogies with you -- because we love inbound marketing, and we want to help more people understand it! Blogging is like jogging. We often hear people say they've tried blogging, but "it doesn't work."
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Business Blogging] The Marketer's Ultimate Guide to Link Bait
    At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. So I decided to dig into HubSpot's Blog Analytics and do a quick and simple analysis on the success of what we can consider to be the 'link bait' content we've published on this very blog. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012.
    [Business Blogging] Reddit is rolling out new user profile and moderation features
    I had spent two days writing a blog post love letter to my 7-year old bike over the weekend and ended up sharing that love with the /r/bicycling/ sub on reddit. The only time I have ever succeeded in leveraging reddit towards readers, hits, and visitors en masse is when I actually put down my guns-a-blazin’ and got real with on the subreddits (or, subs, colloquially) I frequented, and then shared my personal blog posts directly there. My fancy new reddit user profile page!
    [Business Blogging] Do People Still Read? How Offsite Content Attracts Quality Readership
    and "Will AI take over our blog?". Chances are, you already have a website, and perhaps a blog that “lives” on it. You might own it, or it might have been earned -- the latter being content that someone else created, but primarily concerns your business, such as a review or case study. For the purposes of this blog, we want to address the off-site content that you own and can therefore create and control. That includes social media, blogs, and podcasts, for example.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Business Blogging] You???re Taking These Marketing Maxims Way Too Literally
    So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. Long before there was Google and blogging, we had media properties called newspapers and magazines. “You need to blog every day.” They did just that in posts such as “Companies That Blog More Have More Consistent Sales.” ” The data makes a strong case for blogging frequently.
  • SNAPAPP  |  TUESDAY, AUGUST 22, 2017
    [Business Blogging] Content Marketing in the 90s: What Was It Like?
    In the early 1990s, many businesses used print materials to spread the word about their services, products, and offerings. Leveraging a business directory of fax numbers, advertisements, and marketing messages could be sent on a mass-scale. Businesses began to build out websites, and early search tools like Infoseek and AltaVista made it easier for internet users to find and browse millions of websites published on the internet. . Blogging and the Birth of Content Marketing.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Business Blogging] Why Landing Pages Are an Indispensable Part of Marketing
    Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs.
    [Business Blogging] Informal learning & web 2.0: the mash-up
    Informal Learning Blog. BUSINESS BLOG. LEARNING BLOG. Internet Time Ecosystem Blog â?¼ Site Map Informal Blog â?¼ ← Flipped to YouTube. Informal learning & web 2.0: the mash-up. June 30th, 2008 | informl2. In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 at Learning Technologies 2008 in London. This is my first mash-up of conference presentations.
    [Business Blogging] Lead generation using white papers
    I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea? I know that Better Business Blogging has an easy to find sign up for their free white papers. Update 11/19/2006: Check out the blog: Marketing Interactions.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Business Blogging] 15 Blog KPIs You Should Already Be Tracking
    Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. As someone who pulls together the monthly report for this very blog, I thought I''d share the metrics I track on a monthly basis (and for certain metrics, much more frequently) to report on the progress and success of our blogging efforts. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Are you neglecting your blog''s SEO ?
    [Business Blogging] The Blog Editor's Ultimate Guide to Managing Multiple Contributors
    Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Encouraging Blog Contributions.
    [Business Blogging] Should You Send Holiday Newsletters?
    Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. I have great results gaining new business today because people have been reading as far back as three years ago when they first started receiving my newsletter. Of course, I close business every time.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Business Blogging] 9 Pet Peeves to Avoid in Your Pinterest Marketing
    If you're pinning an image from an article on your business blog , for example, don't copy the entire article into your description. The best way to generate leads from Pinterest is by linking to your blog or website. So if you've discovered some stellar images, create a blog post using these images (giving credit to the source within the article) so you can link back to your own page when pinning those images. A permalink is the direct URL of a specific blog post.
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