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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 125
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Should Sales Teams Expect Higher Churn in 2023?

Hubspot

Sales teams have higher-than-average turnover rates than other business units. HubSpot research confirmed this 35% churn rate. Considering that the ideal churn rate for an organization’s employees is around 10% , turnover for salespeople reaches far beyond the average. In short, yes. Let’s dive in.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. The key challenges affecting each generation.

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Want To Keep Your Workforce Engaged? Treat Your Employees Like Customers

Salesforce Marketing Cloud

times more likely to report their company has experienced extreme revenue growth, according to Salesforce research. Regular employee surveys and skip-level manager meetings are also great places for feedback. Slack as a digital HQ, for example, can deliver a 12% increase in customer service ratings. Market to your employees.

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3 Change Management Tips To Keep Service Agents Agile

Salesforce Marketing Cloud

Service organizations already do this to some extent, leaning into workforce management solutions to provide digital experiences customers prefer, according to Salesforce’s State of Service report. . Track service agents’ completion rates and click-throughs for training content. Get the report here. Finally: You got this!

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I’m Here Because I Am As Good As You

Biznology

This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace , highlights the findings of research conducted by Wharton scholars in their 2021 report titled “Improving Workplace Culture Through Evidence-based Diversity, Equity, and Inclusion Practices”.

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Invest in Customer Service Agents for Business Growth (and Beat The Great Resignation)

Salesforce Marketing Cloud

And burned out staffers are more than willing to decamp for the next opportunity during The Great Resignation. In our State of Service report, multiple statistics remind us of the criticality of service on customer experience, and the impact of customer experience on business growth. The average annual turnover rate for U.S.