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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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Why Growth at All Costs?

LeanData

The fuel for that expansion has been sales and marketing budgets. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road.

Cost 45
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Why Growth at All Costs?

LeanData

The fuel for that expansion has been sales and marketing budgets. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road.

Cost 40
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Why Growth at All Costs?

LeanData

The fuel for that expansion has been sales and marketing budgets. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road.

Cost 40
article thumbnail

Why Growth at All Costs?

LeanData

The fuel for that expansion has been sales and marketing budgets. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road.

Cost 40
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SEO 2022: The Most Important Strategies and Tactics

ClearVoice

Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. However, apply the best SEO strategies, and you’ll be in marketing heaven. Essential SEO strategies include keyword research, content creation and optimization, and link building.