Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Lake One

JULY 22, 2020

For leadership teams getting into the minutiae of PPC impressions or social media followers – it just muddies your ability to see the forest through the trees. In B2B SaaS it can be really misleading because marketing could be burning cash under the disguise of driving leads – leads that aren’t doing anything.

Lead Ranking 55

Lead Ranking B2B Marketing Planning Marketing Qualified Leads 55

Webbiquity

FEBRUARY 23, 2021

The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” Affiliate sales support independent media. Social media hadn’t taken off yet. The Entrepreneur Interview Series #2: Scott Burns, Structural. ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

LeanData

MAY 16, 2016

There has been a steady stream of media stories about a nose-dive in funding and an evaporating tech IPO market. It’s why LeanData explored the cloudy forecast for tech last year in a blog series called “The End of Growth at All Costs.” Suddenly, burn rates matter again. Even the idea of the “unicorn” feels so 2015.

Startups 45

Startups Burn Rate Trade Show Paid Search Agency 45

LeanData

MAY 16, 2016

There has been a steady stream of media stories about a nose-dive in funding and an evaporating tech IPO market. It’s why LeanData explored the cloudy forecast for tech last year in a blog series called “The End of Growth at All Costs.” Suddenly, burn rates matter again. Even the idea of the “unicorn” feels so 2015.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

LeanData

MAY 16, 2016

There has been a steady stream of media stories about a nose-dive in funding and an evaporating tech IPO market. It’s why LeanData explored the cloudy forecast for tech last year in a blog series called “The End of Growth at All Costs.” Suddenly, burn rates matter again. Even the idea of the “unicorn” feels so 2015.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

LeanData

MAY 16, 2016

There has been a steady stream of media stories about a nose-dive in funding and an evaporating tech IPO market. It’s why LeanData explored the cloudy forecast for tech last year in a blog series called “The End of Growth at All Costs.” Suddenly, burn rates matter again. Even the idea of the “unicorn” feels so 2015.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40